Internet Management / Social Networking

1. Internet Management / Social Networking Sharif Hanif - Yusuf Mohamed 25.09.2013

2. Internet Management - Social Networking Content • Global Internet Growth • Social Media and Social Networks Growth • Top 10 Social Media Providers, Success Stories • Social Networks Trends, Interactions • Value Chain of the Internet and Media Industry • Business Models of Internet, Core Assets, Revenue • Web 2.0 Interactivity, Customer Relationships & Trends

3. Internet Management - Social Networking Objectives After presentation you will be able to answer questions regarding. • Today's Global Internet Growth • Characteristics of Internet and Social Media, Networks • Internet Social Networks Value Chain • Internet Business Model • Social Media Interactions, Success Stories and Usages • Challenges in Social Media

4. Global Internet Growth [1] Global Internet Growth

5. Social Media and Social Networks Growth Internet is still in a dynamic growth phase. “Large number of small businesses on the internet media market are so-called special-interest-providers”. Wirtz “As the world continues to embrace social media the ways we use the social networks are becoming more clearer.” (Business 2 Community) - 2013 [2] Social Media Growth

6. Top 10 Social Media Providers, Success Stories 51 percent of the world’s internet users were active on Facebook in the first quarter of 2013 according to GlobalWebIndex. [3] Social Media growth

7. Value Chain of the Internet and Media Industry Procurement of online content Creation of online content Packaging of content, services Technical production Distribution Recipients • Key tasks: • Generation of content services • Production of input - Aggregation and bundling of content/services • Programming of the websites - Content distribution via internet • Providers • Traditional content providers such as news agencies, papers • Music publication, • TV stations • Editorial departments • Editorial departments • Graphic artists, programmers, web designers - Web-hosting services providers See: Internet specific value Chain [5] Value Chain of the Internet media industry

8. Core Assets of Internet • Employees • Content generated by employees constitutes the central core of the service • Networks • Important at each stage of value chain (content syndication) • Brand • Promotes trust and reliability in internet marketplace • Customer Base • the range of customer base has a positive effect on customer loyalty

9. 4C Business Model of Internet • Content • - Collecting • Selecting • Packaging • Printing (web authoring) • Content Delivery • Commerce • - Initiation • Negotiation • Business Transactions • Delivery / Fulfillment • Context • - Collecting • Systemizing (classifying) • Delivery Connection - Creating to possibility to share or exchange information

10. Revenue Scheme of the Internet Business

11. Internet Business Model Revenue and distribution model Cost and procurement model Production of goods and services Range of services Communication of content News Agencies e.g. AFP, BBC, Reuters Absorption ofcontent Collection, Selection, Packaging, Web authoring Presentation Content- Individualized content - Public interest content- Special interest content Gratification ofcontent Recipient Content Delivery Distribution Editorial creation of own content Integrated offer of products and services License fees Coordination of external communication Internet Community Publishers,more buyers License rights Connection-Discussion forums- Recommandation services Administration of the communication services User Interaction Offer of advertising cooperation Adverstisingrevenues Advertisingspace- BannerAdvertisement Advertising customers e.g. Stockmann Management of advertising cooperation Advertising customers e.g. Stockmann Positioning /integration Target groupcontacts Transfer of the advertising content Modified from Wirtz by Sharif Hanif

12. Web 2.0 characteristics • Allows user participation and interactivity • Users often share the needs and preferences • Higher identification potential for companies • Differentiation through gathered intelligence leads to higher customer loyalty

13. Web 2.0 Analysis • Social networking (later developments) • Specialized UGC - YouTube for video, Flickr for photos • Topic or Theme Based • Dogster.com for dogs, Catster.com for cats, javaranch.com for java developers • Content Based • Discussion forums where user could post comments and rate the content. reddit.com • PGC • Branded channels on YouTube like Vevo

14. Media Companies adopt Web 2.0 • TMC began experimenting with core SN features • By inserting / adopting core SN features into their existing online assets • By actively placing their content on mainstream SN sites such as YouTube and MySpace

15. Core Social Networking Features • Profiles • Connect with others • Share content • Provide feedback • Community Action • Real Name Networks

16. Social Network Greets TMC • SN sites switched focus from UGC to PGC • By adopting PGC to existing online assets • By encouraging TMC to add social features to their existing content (such as like, vote, comment, share buttons)

17. And the social media is born • When these two market forces fused core SN features with TM content: the ”social media” is born. • Social media is not simply a form of social oriented online media. It neither exists only as social networking sites. • But it is the combination of both

18. Social Networks Trends, Interactions Social Media (-interactive –online –socializing, specializing, atracting) • Day Bases (conversations, text, video) • World Wide (dynamically changing) • Twitter, Facebook, Instagram, Pinterest, YouTube, Google+ etc. gain huge popularity around the globe, increasing. • Offers huge possibility of interactions, content, opportunities & space. • Oracle – 2013 survey high lights: • Participants 900 marketing and technology executives from around the globe. • Shows that, 97 percent see becoming a socially enabled enterprise as a top priority. • Shows that, 60 percent of respondents plan to integrate social business metrics into their customer care initiatives in the next year.

19. Social Networking Sites, Personalization's Facebook https://www.facebook.com/‎ • Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends. YouTube www.youtube.com/‎ • Share your videos with friends, family, and the world. Google+ plus.google.com/ • Google+ aims to make sharing on the web more like sharing in real life. Check out Circles, Events and Hangouts, just a few of the things we've been working on.

20. Social Networking Sites, Personalization's Pinterest https://www.pinterest.com/‎ • Pinterest is where you go to discover new things and collect stuff you love. If you find something online you want to build, cook, buy or do, just Pin It to your board Instagram instagram.com/‎ • Capture and Share the World's Moments. Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose Twitter https://twitter.com/‎ • Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.

21. Social Media outlook • Today • All SN users are social media users • Social media is now granted (Obama campaign) • Tomorrow • Rate of growth is slowing down • Social media is growing up • Moving toward mobile platform

22. Internet Management / Social Networking Sources [1] http://www.business2community.com/social-media/12-awesome-social-media-facts-statistics-2013-0622265 [2] http://www.internetworldstats.com/stats.htm [3] http://seobestservices.com/socialmediastats-q1-2013 [4] http://blog.ovrdrv.com/wp-content/uploads/2013/03/social-media-map3.png [5] Value chain of the interner media industry, Bernd W. Wirtz, (Media and Internet Management, 2011) [6] Internet and Media Management, Wirtz – 2010 [7] Teachers pdf material

23. Internet Management / Social Networking Thanks you