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Awareness Raising & Socialization

Awareness Raising & Socialization

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Awareness Raising & Socialization

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Presentation Transcript

  1. Awareness Raising & Socialization

  2. Raising the awareness • Ritualisation • Story telling • Video clips • Emotional photos

  3. Start of Summer Holidays First Snow – Traffic Chaos

  4. Back to school

  5. Cycling Calender Cork

  6. Web based Cycling calender Denmark

  7. Bicycle Flee market Rebel pedal parade Cork - Ireland

  8. Cycle chic show (Cork)

  9. Hot chocolate - cold bikes Denmark

  10. Annual Bike Party Bolzano

  11. Bike to work / to school / Lightcheck

  12. PLEASING THE EYE Artwork or Photos

  13. STORYTELLING

  14. Socialization • Kindergarten programme „There is nothing like starting young!“ • Motivation of parents via children to use eco-friendly transport modes on their way to kindergarten • Creative competition “The most fancy bicycle sculpture” • Traffic Snake Game for primary school children

  15. Kindergarten programme:Positive emotions for cycling • Learning how to bike • Picture stories concerning cycling • Certificate „I can bike“ • Bicycle event • Motivating activities for parents & children

  16. Learninghow to bike

  17. Certificate „I can bike“ Picture stories concerning cycling

  18. Motivating activities for parents & children: cycling to the kindergarten > Kids trailer rental > Game “My way to the kindergarten”

  19. Creative competition „The most fancy bicycle sculpture“

  20. Traffic Snake Game for primary school children

  21. Think about • Do you know other measures/rituals suited for various age groups focussing on the needs of an aging society? • Do you have any ideas how to create a cult event or ritual that is followed by a broad audience? • How could you attribute mobility relevance to existing rituals? • Which analogies from existing rituals could be used to create events that target various age groups in the context of cycling? • How to change car related rituals into soft mobility rituals? • What is, in your oppinion, the most effective way to anchor these new rituals in job specifications of bicycle coordinators and city administrators?

  22. Workshop tasks Choose one task for your group work • Think about events that could be used in your country to establish a cycling calendar and how this cycling calendar could be achored in the most effective way in the job descriptions of bicycle coordinators and city administrators? • Which socialization activities could you use and implement in your country to initiate long-term campaigns that will help to convince the target group to cycle more in everyday life?