Raising the awareness • Ritualisation • Story telling • Video clips • Emotional photos
Start of Summer Holidays First Snow – Traffic Chaos
Bicycle Flee market Rebel pedal parade Cork - Ireland
Socialization • Kindergarten programme „There is nothing like starting young!“ • Motivation of parents via children to use eco-friendly transport modes on their way to kindergarten • Creative competition “The most fancy bicycle sculpture” • Traffic Snake Game for primary school children
Kindergarten programme:Positive emotions for cycling • Learning how to bike • Picture stories concerning cycling • Certificate „I can bike“ • Bicycle event • Motivating activities for parents & children
Certificate „I can bike“ Picture stories concerning cycling
Motivating activities for parents & children: cycling to the kindergarten > Kids trailer rental > Game “My way to the kindergarten”
Think about • Do you know other measures/rituals suited for various age groups focussing on the needs of an aging society? • Do you have any ideas how to create a cult event or ritual that is followed by a broad audience? • How could you attribute mobility relevance to existing rituals? • Which analogies from existing rituals could be used to create events that target various age groups in the context of cycling? • How to change car related rituals into soft mobility rituals? • What is, in your oppinion, the most effective way to anchor these new rituals in job specifications of bicycle coordinators and city administrators?
Workshop tasks Choose one task for your group work • Think about events that could be used in your country to establish a cycling calendar and how this cycling calendar could be achored in the most effective way in the job descriptions of bicycle coordinators and city administrators? • Which socialization activities could you use and implement in your country to initiate long-term campaigns that will help to convince the target group to cycle more in everyday life?