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Utility and Usability of ABDS for the CEEC – a Cornerstone for the Development of Geo-marketing Services in East European Countries. Costin Pribeanu, Angela Ionita National Institute for Research and Development in Informatics – ICI Bucharest pribeanu@acm.org , aionita@td1.ici.ro.

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Utility and Usability of ABDS for the CEEC – a Cornerstone for the Development of Geo-marketing Services in East European Countries

Costin Pribeanu, Angela Ionita

National Institute for Research and Development in Informatics – ICI Bucharest

pribeanu@acm.org, aionita@td1.ici.ro

abds project
ABDS Project
  • network of AB data delivery points in each country
  • the creation of an East European Infrastructure
  • successful implementation depends on usability and utility of data services
usability
Usability
  • Utility - appropriateness with respect to the functional goals
  • Usability - effectiveness, efficiency and satisfaction with which users accomplish their tasks (ISO 9241-11)
  • Usability requires to identify and understand
    • users
    • tasks they perform
customer experience
Customer experience
  • Customer experience - a paradigm for usability in e-commerce
  • Usability factors
    • ease–of–use in finding a product or service on the first visit
    • understandable and efficient navigation
    • good feedback as to the success of a transaction
    • clear cues to the options.
usability affects success
Usability affects success
  • Jared Spool's study - in 15 large commercial sites, users could only find information 42% of the time
  • Study from Zona Research
    • 62% of Web shoppers have given up looking for the item they wanted to buy online
    • 20% had given up more than three times during a two-month period
context in cee countries
Context in CEE countries
  • several institutions are co-operating to build up the basic data sets required by ABDS
  • different legal framework - needs improvements
  • different institutional framework - needs harmonisation.
production and delivery
Production and delivery
  • National focal point - responsible for delivery of AB data sets
  • Internal network within national cadastral agency
  • AB data supplying through a network of specialized suppliers - responsible for meeting users demands
users of abds
Users of ABDS
  • local: administrative base units at district (county) level
    • additional services like cadastral divisions
  • national: all the counties or part of them (regions)
  • European: countries and first subsequent divisions (regions, counties).
conclusion
Conclusion
  • change to web interaction and e–commerce
  • most web sites fail basic tests of usability
      • poor visitor satisfaction
      • disappointing sales
  • Incorporating usability techniques in planning, design, and evaluation is a key to successful ABD services