The Science Behind TAHITIAN NONI ® Bioactive Beverages

1. The Science Behind TAHITIAN NONI® Bioactive Beverages It’s all about adaptogens and bioactive iridoids

2. Clinically Proven Health Benefits • Antioxidant • Healthy joints • Boosts immune system • Healthy cardiovascular system • Increases physical endurance • DNA protection • Healthy quality of life • Healthy cardiovascular system These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

3. Why So Many Health Benefits? • Tahitian Noni® Original Bioactive Beverage is an adaptogen • Simply put, an adaptogen helps the body adapt to the stresses imposed by its environment.

4. Three Properties of an Adaptogen • Safe • Imparts non-specific resistance to biological, chemical, or physical stresses. This means it has a wide range of health benefits • Has a normalizing effect on the body

5. Safe Approvals include: • Australia • Japan • European Union • Malaysia • People’s Republic of China • Russian Federation • Taiwan • Ukraine • USA • many others

6. Non-specific Help and Resistance Tahitian Noni® Original Bioactive Beverage has a wide range of health benefits

7. What is inTahitian Noni® Bioactive Beverages? • Bioactives: susbtances in medicinal plants that cause positive biological effects. • These are good for your health!

8. Food Plants provide basic nutrients to sustain life Pear Banana Apple Cherry Acai Mangosteen Strawberry

9. Medicinal Plants such as noni provide bioactive compounds to improve health

10. A Tell All Comparison

11. What are Iridoids? • Bioactives that are not common in fruits • Also found in some Chinese medicinal plants • Have a wide range of bioactivity • Not polyphenols (i.e. flavonoids) or carotenoids (beta-carotene), but belong to a different class of phytonutrients • Heat stable and stable during storage

12. Iridoid & Noni Bioactivity These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

13. Which Iridoids are in Noni? Two predominant iridoids are: • Deacetylasperulosidic acid, or DAA for short, is the major bioactive component. • Asperulosidic acid, or AA for short, is the second major iridoid.

14. Chemical Structure of the iridoid DAA Deacetylasperulosidic acid, or DAA is a cyclopenta[c]pyran monoterpenoid

15. An Example of DAA & AA Bioactivity • Tahitian Noni® Original Bioactive Beverage protects DNA in human subjects • DAA & AA reduce DNA damage in vitro 100 %

16. Noni contains More Iridoids Than Some Well Known Chinese Herbs

17. Which Fruit is Really Super? mg/mL not a noni iridoid

18. Rapid flavonoid degradation explains why there is no significant research to substantiate the claims of products such as MonaVie, Xango Zrii and others

19. Comparison of Bioactive Stability Note: DAA is major bioactive in noni fruit; cyanidin 3-glucoside is a major bioactive in fresh açai fruit

20. Stability of Cyanidin-3-Glucoside in Açai Pulp Source: Food Research International 40 (2007) 620–628

21. Fruits from Food Plants are most bioactive when eaten fresh

22. Every new super juice touting ORAC scores, flavonoids and/or carotenoids is significantly less effective than Tahitian Noni® Original Bioactive Beverage due to flavonoid degradation and a lack of true bioactives.

23. Stability of Iridoids in Tahitian Noni® Original Bioactive Beverage

24. Stability of Major Noni Iridoid

25. Iridoids in noni retain potency after processing, pasteurization and storage

26. Many Scientific Studies Prove… • Tahitian Noni® Original Bioactive Beverage has adaptogenic properties • Tahitian Noni® Original Bioactive Beverage is a rich source of adaptogenic iridoids • These iridoids are stable, thus ensuring long term product quality and efficacy