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Enhancing Environmental Management Communication | Improving Stakeholder Engagement

Strengthening EM's communication function to enhance public accountability, stakeholder outreach, and corporate model. Overcoming challenges like technical complexity, culture change, and nuclear cleanup fatigue. Organizing OCEA with "The Three Ps" - People, Procedures, Policy. Establishing clear roles from Assistant Secretary to Communication Support Specialist. Setting goals to apply best practices, strengthen tools, build constituencies, and institutionalize communication. EM aims to be synonymous with progress and responsible environmental policy.

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Enhancing Environmental Management Communication | Improving Stakeholder Engagement

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  1. EM Communicating with the Office of Environmental Management (EM) National Governors Association Federal Facilities Task Force June 10, 2008 Jeffrey Bobeck, Director, EM OCEA

  2. EM Office of Communications & External Affairs (OCEA) Strengthening EM’s Communications Function 1. 2. 3. Public Accountability The Public has a need and right to know. Stakeholder Outreach Flow of information builds support and progress. Corporate Model A $6 billion company must have a strong “Corp Comm” function.

  3. EM OCEA Communications Challenges • Technical Complexity • Explaining highly technical subjects to the Public. • Weapons Complex Culture of Secrecy • Who says the Public needs to know? • Nuclear Cleanup Fatigue • You’ve been doing this 20 years and you’re not done yet? • Getting Ahead of the Message Curve • Culture change from reactive (or reactionary) to proactive • Building Something From Scratch • No existing blueprint for communications function in EM.

  4. Organizing OCEA: Basic Building Blocks “The Three Ps” 1. 2. 3. People . . . Professional communicators with the skills to add value to EM Procedures . . . to standardize and institutionalize the communications role Policy . . . Communications having a “seat at the table” and being fully integrated into EM policymaking

  5. Assistant Secretary OCEA Director(SES-NC) Sr. Communications Advisor (C-15) Senior Policy Advisor (C-14) PEOPLE: EM OCEA Human Capital Political Appointee Career Federal Employee

  6. Assistant Secretary OCEA Director(SES-NC) Sr. Communications Advisor (GS-15) Sr. Communications Advisor (C-15) Policy/Project Analyst (GS-12/13) Senior Policy Advisor (C-14) Comm. Support Specialist (GS-12) Admin. (GS-9) PEOPLE: EM OCEA Human Capital Political Appointee Career Federal Employee

  7. Media Congress EM Sites Public Advisory Groups PROCEDURES: OCEA Interfaces EM OCEA

  8. DOE Office of Congr. & Intergov. DOE Office of Pubic Affairs Media Congress EM Office of Operations EM Office of Public & Intergov. Accountability EM Sites Public Advisory Groups PROCEDURES: OCEA Interfaces EM OCEA

  9. A Single, Simple Goal: One Message!

  10. EM Communications Goals 1. 2. 3. 4. 5. • Apply Best Corporate Practices • Benchmark and seek measurable improvement • Brand EM’s Core Messages • Make EM synonymous with progress, performance • Strengthen Basic Communications Tools • “EM Story,” “Progress and Pathways” • Build New Constituencies • Essential to nuclear power’s future • A pillar of a responsible national environmental policy • Institutionalize • Build OCEA to be a “turn-key” operation that will function regardless of future staff/leadership

  11. EM EM Office of Communications & External Affairs Questions . . .

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