MARKET ANALYSIS TOOLS

1. MARKET ANALYSIS TOOLS PREPARED BY: Asanda Languza DIRECTORATE: INTERNATIONAL TRADE

2. 1. MARKET ANALYSIS PROCESS Market analysis Business contacts Qualitative Analysis Quantitative Analysis Research market characteristics Standards Map & Trade competitiveness Map Define your product Screen the markets Trade Map & Market Access Map World Trade Atlas

3. 2. QUANTITATIVE ANALYSIS What are the fastest growing markets? Which countries are supplying to those markets? What is the position of our products in those markets? What are the access conditions for those markets? Quantitative Tools www.trademap.org - FREE www.macmap.org - FREE Register mas-admintools.intracen.org/accounts/Registra-tion.aspx DAFF & NAMC has access to the link

4. 2.1 Trade map Easy to use Constantly upgraded The department is running a training with International trade Centre Provinces are involved Some industries

6. EXPORTERS OF MIXTURES OF EDIBLE NUTS AND DRIED FRUITS

7. IMPORTERS OF SA PRODUCTS

8. Fastest growing markets

9. What are the tariffs faced by a SA exporter in the target markets? 2.2 Market Access – MAP (www.macmap.org)

10. MARKET ACCESS MAP (www.macmap.org)

11. TARIFFS FACED

12. 3. ADDITIONAL SOURCES – TRADE INFORMATION DIRECTORY (www.daff.gov.za/international trade/trade facilitation)

13. Cont…………………………… Trade information Directory includes additional sources, it covers a wide range of topics: Market access barriers and tariffs: European Union Tariffs SACU tariffs Trade analytic databases: SADC Trade data Trade and Industry Policy Secretariat (TIPS) Economic and trade research: Agribusiness online National Agricultural Marketing Council

14. 4. QUALITATIVE ANALYSIS Qualitative Tools www.p-maps.org - FREE www.standardsmap.org - FREE Is used to address: What are the market characteristics? What are the packaging and labeling requirements? How should the product be priced? How is the product distributed in the target market? What are the options for promoting the product?

15. .. THANK YOU

16. CONTACT DETAILS Directorate: International Trade Tel: 012 319 8452 Fax: 012 319 8001 E-mail: ditr@daff.gov.za