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Explore online and face-to-face community marketing strategies with KW tech tools. Learn to leverage Facebook and neighborhood pages for successful client engagement. Become the community hub through sites and videos. Discover luxury and targeted community marketing tactics. Get insights on KW tools and the future of community marketing.
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Community-Focused Marketing What’s New for Buyers and Sellers Michael Tritthart
Michael Tritthart Plano, TX KWU International Master Faculty Full-time Tech Instructor/Designer Investor in Little Rock, AR and Fairfax, VA MichaelTritthart@gmail.com Community-Focused Marketing
Please complete an evaluation formfound in the back of your program guide.Community-Focused Marketing Community-Focused Marketing
What You Will Learn About Community Marketing Online community connection/marketing Face-to-face community connection KW tech tools to assist you Community-Focused Marketing
Community Marketing • Facebook, whether you like it or not, is a community. Social media starts and ends here…for now! • Don’t just be a post, be a person. • How? Reconnect. Community-Focused Marketing
Facebook Community Marketing • Create or join a neighborhood page. • Gives you a reason to walk and knock in your neighborhood. Community-Focused Marketing
Facebook Community Marketing Share your buyer and seller success stories (with their permission) Example 20 video posts from previous clients = 15 new closed transactions! Community-Focused Marketing
Additional Community GroupNextDoor.com • Only one per neighborhood. • Have to live in the neighborhood. Community-Focused Marketing
Create a Community Focused Site Frisco-Online.com TommyThompson.com 2013 - Tommy sold 32% of listings and sales in his neighborhood! Community-Focused Marketing
Be the Community Hub MyHomeSavannah.com Community-Focused Marketing
Become the Community Video Personality YouTube.com/AustinAgentJill Community-Focused Marketing
Community Marketing – Luxury • Jan Richey – Mega Team from Frisco, TX • Custom magazine every 6 weeks to database of 15,000 to specific communities • 25% of their business in 2013 Community-Focused Marketing
Community Marketing – Target Specific SmartZip KW Approved Vendor Breakout session: Find the Hidden Listings all Around You Monday, 2/17 3:15 PM N221ABC Community-Focused Marketing
Community Marketing – KW Tools – eAgentc Community-Focused Marketing
Community Marketing – KW Tools – eEdge Community-Focused Marketing
Community Marketing – KW Tools – Market Insider Community-Focused Marketing
Community Marketing – KW Tools – KW Blog Community-Focused Marketing
Community Marketing – KW Tools – Mobile App Community-Focused Marketing
Community Marketing – The Future is Now Alex Smith - Buyer and Community Previews with Google Glass Arial City/Community Previews with a Drone Community-Focused Marketing
Q & A Time If I don’t get to your question during session I will be happy to answer it outside of the session room; or you can email me at: MichaelTritthart@gmail.com In addition, visit the KW Exchange while at Family Reunion to get assistance on building those communities. Community-Focused Marketing
Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads