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Partner Marketing Community Event. Dec 10 th 2009. Agenda. Purpose of Today. We need your Input & Feedback. Enjoy. Chance to Win!. Quiz Ideas Questions. Chance to Win!. Quiz Ideas Questions Great Prizes. Richard Moore – ‘BMO Lead’. FY10 BMO Organisation. FY10 BMO Organisation.

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chance to win
Chance to Win!
  • Quiz
  • Ideas
  • Questions
chance to win1
Chance to Win!
  • Quiz
  • Ideas
  • Questions
  • Great Prizes
customer partner overlay
Customer & Partner Overlay

LARs

7 Partners

Solutions Partners

34 Partners

Custom Developers + ISV‘s

300 Partners

  • Enterprise, PS, Corporate Account
  • >250 PC‘s
  • Ent / PS = 53, Corp / PS = 230

Distribution

4 Partners

Telemanaged Partners

300 Partners

  • Mid Market
  • 25 – 250 PC‘s
  • 8500 Businesses
  • SmallBiz
  • 1 – 25 PC‘s
  • 220k Businesses

Unmanaged Partners

600 Partners

partner marketing conor wickham

Partner MarketingConor Wickham

Partner Marketing Manager

Microsoft Ireland

the vision
The Vision
  • Microsoft Partners will be world class at reaching their target customers and communicating compelling value propositions
  • Microsoft Partners will be supported with the best resources and marketing tools.
  • Success
    • Sales Leads
    • Revenue($)
partner marketing
Partner Marketing

Customers

Microsoft Partners

Partner Marketing Lead

(Conor Wickham)

Depth Customer Marketing

(Sinead O’Grada)

(>250 PC’s)

Breadth Customer Marketing

(Declan Faller)

(25-250 PC’s)

Unmanaged Customer Marketing

(Pamela Foley)

advertising campaign
Advertising Campaign
  • MS Ireland investing $1M+ in helping make your market for Microsoft solutions.
  • Campaign launch start of November 2009
    • Across print in all major publications relevant to IT audience, e.g. B&F, Irish Times innovation magazine, E-Thurs, ComputerScope, Irish Computer etc…
    • Across online with rich media ads designed to appeal to IT audience e.g. Silicon Republic, Technet, MSN etc..
  • Drive traffic to local website
    • opportunity for partners to publicise joint MS/Partner events/offers etc..
mpn portal
MPN Portal
  • Marketing materials
    • e-mail templates, event invites, web banners, keywords, call scripts, sales tools etc
  • Customisable by Partner with logos, messaging, call to action.
  • Digital Marketing Resources and tools Webinars, SEO
partner marketing challenges
Partner Marketing Challenges
  • Need ideas on how to market my solutions
  • Marketing often reactive, follow up challenges
  • I don’t have the resources!
  • Need to use different external agencies
  • Varied return on marketing investment
partner marketing bureau
Partner Marketing Bureau
  • Database
  • Video Production
  • Case Study creation
  • Consultancy
  • event management
  • SEO
  • Telemarketing

Benefits

Single point of contact

Access to full, integrated range of marketing services

Campaign managed by Project Manager

Knowledge of Microsoft – time to market

Attractive pricing

Use MS Club funds

communication with you
Communication with You
  • Quarterly Event, in Microsoft
  • Update on campaigns, feedback
  • Special Features, speakers, Learning
  • X 2 per Quarter and as needed
  • Focus on supporting implementing marketing
  • Specific campaigns, programs
  • Partner Newsletter, monthly
  • MPN
  • Partner Community Event
our expectations
Our Expectations

Success Measured by # Leads & Revenue Generated

next 60 day asks
Next 60 Day Asks
  • Start to Plan Marketing activities for Q1 (Jan-Mar)
    • Specific goals, measureable
  • Identify opportunities to use Marketing Bureau
    • Contact: Shoshanna Hayden
    • Make Marketing part of the Partner Business Plans and COS
  • Use The Microsoft Resources
    • MPN Portal partner.microsoft.com
    • Use Microsoft facilities – Envisioning Centre, Rooms
    • People
useful resources
Useful Resources

Microsoft Partner Program

Worldwide Partner Marketing Center Home

Microsoft Partner Program Web pages

Digital Marketing content:

Webinar Services for Microsoft Partners

Social Marketing

Marketing in the Digital Age/Web Promotion

Webinar Series: Secrets to Generating Targeted Leads

Practical Search Engine Training Course

Recommended Reading :

Online Marketing Guide

Social Media Playbook

Web Analytics: Making Sense of Website Metrics

Social Marketing Analytics Guide (Web Metrics and SEO White Paper)

Campaign Templates and Resources

All up campaign page

Specific Business Value Campaign Assets

Upgrade your Desktop

Virtualization & Management

Office No Better Time

Communications & Collaboration

Business Server

Small and Midsize Business Value Campaign

Environmental Sustainability

The New Efficiency Campaign

Overview

The New Efficiency Launch Event-in-a-Box