GAP Inc. . Kelly Milstead. Agenda . The beginnings of Gap Inc. Technology Organization Management Strategies Business challenges/problems/opportunities Current . Background Information . Gap Inc., was founded in 1969 by Don and Doris Fisher Named after the “Generation Gap”
“ This is about being clicks and mortar – letting the customers access the Gap brands, whether in store or online” - Ron Beegle, E-VP, Gap Inc. Direct
What is not one of Gap’s online shopping incentives?
Gap now has franchise stores
Graduate School of Business Stanford University. 2000. "Gap.com." https://gsbapps.stanford.edu/cases/documents/EC9A.pdf.Joslin, Richard, Peter Lueck, Chad Martino, Melissa Rhoads, Brian Wachter, Robin Chapman, and Gail Christian. n.d.“