Building Social Inbox with Caramel Android Mobile Application Caramel android mobile application makes your phone social by default. The Social Inbox is centered around your interaction with your friends in your social network. In order to design apps and experiences on mobile, it is no longer enough to just think about simple and correct functionality. Paring down is a necessity but no longer the only thing to consider on mobile. As a user discovers more mobile apps and relies on their mobile device for their day-to-day use, there is an increasing need to make these apps work together. And to do so, we need to rethink the inbox.
Difference between Apps and Silos Apps, as defined by Steve Jobs at his 2007 keynote for the iPhone, dictate the current smartphone experience. These single-function mobile applications are designed to let you perform tasks and interact with the device. But the problem with apps is they lock your life into app silos, and these silos have a hard to time talking to each other. Your email is locked away into one, your text messages in another, and your contact list yet another. The idea of social networking on the phone is to connect us all together, but really its given us a boxed-in way to communicate – through many different apps. When someone asks: “Did you get my message?” You have to think, what do they mean? Was it an SMS, an email, a tweet, Facebook message?
BlackBerry: An Early Mobile Inbox An early success story on an inbox that helps aggregate these silos is the unified messages inbox on BlackBerry. This inbox provided a unique way of exposing all the things you did on your phone, which at the time focused around emails, BBM messages and texts. This soon expanded to Facebook, Twitter and the current crop of social networks. On iOS and Android this behavior is eventually emulated temporally via Notification Center and the notification tray on Android. New platforms must embrace this. iOS 6: Passbook App to collect tickets, gift cards & boarding passes An early success story on an inbox that helps aggregate these silos is the unified messages inbox on BlackBerry. This inbox provided a unique way of exposing all the things you did on your phone, which at the time focused around emails, BBM messages and texts. This soon expanded to Facebook, Twitter and the current crop of social networks. On iOS and Android this behaviour is eventually emulated temporally via Notification Center and the notification tray on Android. New platforms must embrace this.
Android 4.1 Jelly Bean: Google Now, Google Play Android Jelly Bean OS’s take on Siri is Google Now – a card system and voice search that helps you organize your life. Google Now will remind you in card form when you should be leaving for your next calendar appointment, tell you the weather in the area, provide you details of traffic conditions and so forth. It’s also an inbox centered around activity and context of what you’re doing. Rethinking the Inbox with Caramel Android Application The challenge: making your phone social by default requires rethinking the inbox. Our aggregated activity can’t just live in one place. Android mobile apps that use social networking need to be able to interact with their user in integrated means. Solely having access to notifications or just the app will limit what could happen if mobile platforms allowed services to be aggregated at the points at which a user’s activity meets the social network.
Building Social into the core of Android with Caramel When we started Caramel android mobile application development this was the first challenge that we sought to tackle. We decided that we would develop a prototype that would demonstrate the ability to provide access to social networking data in core apps, and to be able to aggregate this activity into a social inbox. Just as Passbook and Google Now are centered around your activity in the real world, the Social Inbox is centered around your interaction with your friends in your social network. Check out how we’re rethinking the way mobile should be social at our Caramel preview.
About Xtreme Labs:Located in Toronto, Palo Alto, and New York City, Xtreme Labs is a leading mobile product development company that deals in iphone app development, android application development, blackberry applications development, custom application development, ios app development, ipad application development, windows mobile development and mobile application development. They have a proven track record of success in delivering innovative solutions across hundreds of global products. As experts in mobile agile development, Xtreme Labs works with the world's leading companies to plan and execute their mobile strategy. For more information visithttp://www.xtremelabs.com
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