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The Mobile Inbox. Reaping The Rewards Of Wireless E-Mail. David Koretz President & CEO, BlueTie, Inc. The Wireless Email Market. More than 15 million wireless email users in US 329 million wireless Internet users worldwide by 2004 (IDC) Who are the Major Players in the Market?.
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The Mobile Inbox Reaping The Rewards Of Wireless E-Mail David KoretzPresident & CEO, BlueTie, Inc.
The Wireless Email Market • More than 15 million wireless email users in US • 329 million wireless Internet users worldwide by 2004 (IDC) • Who are the Major Players in the Market?
The Wireless Email Market • SMS has 66% of the market • Number of US Users¹: • Smart Phones (Nokia 9000): Less than 50,000 • PDA (Palm m705): 250,000 • Web-Enabled (WAP) Phones: 4,000,000 • SMS-enabled phones: 65,000,000 ¹ Yankee Group
Technologies Available • Palm Wireless PQA • Expensive & Proprietary • 19.2K data transfer • Must download PQA to Palm • Blackberry RIM • Pocket PC with GPRS
Building Technology that Customers Want & Need • Most Important/Most Requested Features • MYTH: One platform will prevail
Key to Technology: User Experience • Reduce/Eliminate Downloads • Limit Data Push to Key Data • Figure out Attachments • Ability to Respond to Messages • Intelligent Push
Wireless Case Study: Visiting Nurses of Brooklyn • Increasing communication between field & office staff • Achieving HIPAA compliance in wireless email “Recently, we deployed Novasync’s Pocket Point of Care, a PDA driven system for our clinicians to document their visits, the next logical step was to provide for connectivity utilizing rather traditional office products like email, calendars, etc.; that’s where BlueTie came in.” Customer at a Glance: Visiting Nurses Regional Health Care System, Inc.’s 950 employees treat patients that are discharged from an acute care setting that require skilled professional care in the home. Website: www.vnabklyn.org
Emerging Technologies • SIM Toolkit • Embedded JAVA (J2ME & MxEx) • BlueTooth • EDGE • 3G
The Future of the Industry • Wireless Sync • Real-Time Sync/Direct Connect • Text-to-Speech • Speech-to-Text • “Aware” Networks
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