Negotiation. Purpose of negotiation. C ommunication between parties to reach an agreement to satisfy your interests or to resolve a conflict . The negotiation process. Preparation.
Communication between parties to reach an agreement to satisfy your interestsor to resolve a conflict.
Negotiations that deal with interests are more likely to succeed.
Know what your interests are !
Focus on your interests, not their positions
Negotiation is communication between parties to reach an agreement or to resolve a conflict
Be prepared and practice
Know your goal, your interests and negotiation limits
Have a back-up plan
Aim for a win-win outcome – likely to be a compromise