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Given topic: Library services in a competitive digital environment

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  1. Given topic:Library servicesin a competitivedigital environment Lorcan Dempsey Celtic Connections Conference Cardiff 17 May 2006

  2. Database > website > workflow • Self assembled: personal digital identities • Prefabricated: course management, clinical practice, etc • URL addressable • Social

  3. Attention • Read-write

  4. Three parts • Perceptions • Homework • Real change?

  5. Perceptions of Libraries and Information Resources • OCLC Market Research • & • Harris Interactive • November 2005 • (Thanks to Joanne Cantrell)

  6. Survey Respondents – by Geography Canada United Kingdom 491 468 United States 1,854 Singapore India 535 Australia Total 3,348

  7. Survey Respondents – UK Age Groups Canada 468 United Kingdom Age 14 – 17: 13 Age 18 – 24: 35 Age 25 – 64: 377 United States Age 65 and older: 43 Singapore India Australia 95 percent confidence level, +/- 1.69 percent

  8. Survey Respondents – College Students College Students 42 Canada United Kingdom United States Singapore 396 College Students India Age 14 – 17 - 3% Australia Age 18 – 24 - 65% Age 25 – 64 - 31% Age 65 and older - 0% 95 percent confidence level, +/- 1.69 percent

  9. Survey Structure • Familiarity and Use of Electronic Resources (e-mail, web, search engines, etc.) • multiple choice • - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - • Library Perceptions • Library Familiarity, Use, Favorability and Advice • open-ended and multiple choice

  10. Small selection of results

  11. Usage of electronic information categoriesamong U.K. and Total Respondents 70% U.K. 72% Total 17% U.K. 30% Total

  12. Total Respondents - Awareness of library electronic resources Q850

  13. College Students - Awareness of library electronic resources Q850

  14. United Kingdom Respondents - Awareness of library electronic resources Q850

  15. Total Respondents - Use of library electronic resources Q855

  16. College Students - Use of library electronic resources Q855

  17. United Kingdom Respondents - Use of library electronic resources Q855

  18. Why haven’t you ever used the online library Web site?

  19. Total Respondents – Visits to the Public Library

  20. Total Respondents – Primary Library: PublicReasons not visited online

  21. Total Respondents – Primary Library: CollegeReasons for not visited online

  22. …is the information you get from library sources more or less trustworthy than information you get from search engines?

  23. Total Respondents - Satisfaction with overall experience provided by librarian vs. search engine Q665 and 1050

  24. United Kingdom Respondents - Satisfaction with overall experience provided by librarian vs. search engine Q665 and 1050

  25. “Lifestyle fit” of information sourcesamong total respondents Q1345

  26. “Lifestyle fit” of information sourcesamong U.K. respondents Q1345

  27. The Library’s role in the communityamong U.K. respondentsNote: Graph represents those who “Completely agree” or “Agree” with the statements about their library. 75+%

  28. Remarks:Perceptions • Books and place brand • Library digital resources: • Awareness? • Fit with lifestyle? • Trustworthiness? • Satisfaction? • UK compared to rest?

  29. A homeworkinterlude • Eoghan

  30. Change

  31. Insanity is doing more of what you are already doing and expecting a different result. AE

  32. Change • Adding value: synthesise, specialise, mobilise • Gravitational pull: the long tail revisited

  33. Adding value

  34. Robin Murray

  35. Synthesise, Local CSUSM, David Walker

  36. Synthesise, network

  37. Synthesise, regional

  38. Mobilize Specialize

  39. Specialize, Local

  40. Specialize, local

  41. Mobilize Mobilize, Local

  42. Gravitational pull