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Friend Raising: Giving Trends in Asia, USA and Eastern Europe. Tbilisi, Georgia July 2, 2008. Teaching the joy of giving. We are all about…. Venture for Fund Raising. The only one of its kind in Asia!. VISION

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Friend raising giving trends in asia usa and eastern europe

Friend Raising:Giving Trends in Asia, USA and Eastern Europe

Tbilisi, Georgia

July 2, 2008

Friend raising giving trends in asia usa and eastern europe

Teaching the joy of giving

We are all about…

Venture for fund raising
Venture for Fund Raising

The only one of its kind in Asia!


A community that celebrates the joy of giving and ensures a bountiful and sustainable world


To provide consulting, training, research and public information assistance to individuals and organizations so that they can raise and give resources to fulfill their missions

Research publications
Research Publications

The Fund Raiser’s Guide

to Fund Raising

Investing in Ourselves: Giving & Fund Raising in Asia

Fund Raising in

the Philippines

2001 & 2003

Survey on Giving

Fund raising

A management process that involves identifying people who share the same values as the organization, and taking steps to manage that relationship.

Fund Raising


The social exchange the non profit organization
The Social Exchange:The Non-Profit Organization

Values / Services

  • Exchange of Values and Services

  • Source of Funds: Grants, Gifts, and Income



Filling the gap

Usually restricted, project-based, time-bound, short-to-medium-term funding

Governments, foundations, associations, multilateral & bilateral agreements


Unrestricted, can lead to endowments, medium-to-long term funding

Individuals, groups


Unrestricted, short-to-long-term funding, for-profit operation, needing different management skills

Sale of products,

fee for service,

interest income



? Filling the Gap


of Funds Characteristics Examples

Friend raising giving trends in asia usa and eastern europe

Giving Motivations short-to-medium-term funding

7 Country Report








  • Bangladesh:Response to religious and humanitarian causes is great

  • India:Compassion is the main motivation and the habit of giving is widespread

  • Nepal:Giving is motivated by the Hindu belief, “doing good help earn credits in the afterlife”

  • Pakistan:Islam inspires giving

  • Thailand:Motivations are religion, merit-making, charity, royalty and social reciprocity

  • Indonesia:Motivated by religion, Islam

  • Philippines: “a feeling of compassion for others”

Giving in asia
Giving in Asia short-to-medium-term funding

A uniformly high rate of giving to religious organizations (90%)

Source: Investing in Ourselves: Giving and Fund Raising in Asia, 2002

Who gives cash to ngos
Who Gives Cash to NGOs? short-to-medium-term funding

In the Philippines...

  • Geographically: National Capital Region

  • Urban or Rural: Urban

  • Among Socio-economic Classes (SEC): Class E

  • Among the 2 Sexes: Female

  • According to Age & Work: Mature Adults

Source: 2006 survey commissioned by Venture for Fund Raising, in partnership with Social Weather Stations

Giving in the usa 2005 vs 2006
Giving in the USA short-to-medium-term funding2005 vs 2006:





Year 2006

$260.28 B







Year 2005

$240.72 B

Foundations 11.5%





Source: Giving USA Foundation – AAFRC for Philanthropy/Giving USA 2005 & 2006

Fund raising in georgia
Fund Raising in Georgia short-to-medium-term funding

  • Grants: 50-100% of annual budgets of 80% of organizations are grants

  • Gifts: 20% of organizations get support from businesses or individuals

  • Membership Fees: 30% of organizations use this strategy

  • Earned Income: only viable for CBOs and NGOs with small budgets

  • Income-Generating Activities: contractual services or publications

Source: An Assessment of Georgian Civil Society (2005)

by the Centre for Training and Consultancy

Special events parfund s christmas campaign 2005
Special Events: PARFUND’s short-to-medium-term fundingChristmas Campaign 2005

The Campaign is composed of twin events, the “Himig Pasko” and the Christmas Cards project

Net Income

USD $35,393

Friend raising giving trends in asia usa and eastern europe

Child and Environment short-to-medium-term fundingPre-Easter Exhibition

  • Child and Environment in Georgia held a pre-Easter Exhibition (2007) of artworks of beneficiary children

  • Some of the donors were USAID, Save the Children and Museum of Arts of Georgia

Direct dialogue greenpeace southeast asia
Direct Dialogue: Greenpeace Southeast Asia short-to-medium-term funding

Direct response marketing world food programme
Direct Response Marketing: short-to-medium-term fundingWorld Food Programme

“When you’re starving, anything looks appetizing…

Help WFP in its battle against child hunger”

Friend raising giving trends in asia usa and eastern europe

NGO-Corporate Partnerships: short-to-medium-term fundingGawad Kalinga & Smart Communications, Inc.

Launching of the first SMART Amazing

Gawad Kalinga Village

Be a hero.

Be smart.

Subscribe to GK Text 286.

E mail fund raising when doctors cry by dr philip cruz
E-mail Fund Raising: “When Doctors Cry” by Dr. Philip Cruz

  • Give A Life Foundation

  • “When Doctors Cry” e-mail

  • Initiated by Dr. Philip Cruz of Philippine General Hospital – Pediatric Ward

  • Spread like a virus–raised USD $965,116 cash excluding in-kind donations as of December 2003

Internet fund raising give2asia
Internet Fund Raising: CruzGive2Asia

Find a Fund

Past Grants

Greatest Needs

Focus Funds

Opportunity Fund

Sample: Give2Asia is a facility that encourages charitable giving to meet needs in Asia by providing personalized services to donors and recipient.

Give world and give india
Give World and Give India Cruz

For donors outside the US

For US-based donors

Employee giving children s hour
Employee Giving: CruzChildren’s Hour

A fund raising campaign that calls on individuals and companies to donate an hour of their earnings in support of programs committed to the welfare and development of children and youth

Since 1999, Children’s Hour has raised over USD $3,162,791 in cash and services

Major gifts sir ratan tata
Major Gifts: Sir Ratan Tata Cruz

  • Manages Tata Group: two thirds of the equity of parent firm, Tata Sons

  • Tata Group is held by philanthropic trusts endowed by Sir Dorabji and Sir Ratan Tata

  • Through these trusts, Tata Sons gives 8-14% of its net profit very year

Warren buffet s gift to bill and melinda gates foundation
Warren Buffet’s Gift to CruzBill and Melinda Gates Foundation

Warren Buffet pledged to gradually give 85% of his Berkshire fortune – estimated to worth over $40 Billion

Friend raising giving trends in asia usa and eastern europe

Planned Giving: CruzUNICEF Legacy Program

Friend raising giving trends in asia usa and eastern europe

Capital Campaign: CruzAIM Conference Center

  • One of the fund raising initiatives of the Asian Institute of Management - Scientific Research Foundation (AIM-SRF)

  • Total amount needed to be raised:

    USD $5,813,953 (2005)

    USD $11,395,348 (2006)

  • AIM - SRF invested in building relationships with its alumni, students, and bilateral agencies, taking into account the cultural nuances and protocol

Southeast asian regional center for graduate study and research in agriculture searca
Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA)

Earned Income from Membership Fees

Member Annual Fees

USD $5,000 for regular members

USD $10,000 for associate members

International institute of rural reconstruction
International Institute Research in Agriculture (SEARCA)of Rural Reconstruction

Earned Income from Professional Services

Friend raising giving trends in asia usa and eastern europe

Earned Income from Research in Agriculture (SEARCA)Board & Lodging Rentals

  • The YUVA Centre, India

  • Facilities open for

  • conduct of trainings/

  • seminars / forums

  • Offers food catering



Kitchen / Dining Room

Friend raising giving trends in asia usa and eastern europe

Earned Income from Research in Agriculture (SEARCA)Tour and Travel

WWF-Philippines Word Heritage Expedition takes 11 adventures on a 5-day trek across 5 territories and locations including 3 UNESCO World Heritage Sites

Venture for fund raising1
Venture for Fund Raising Research in Agriculture (SEARCA)

Teaching the joy of giving