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Enhancing AgDay Participation Through Marketing Strategies

This survey found a 50/50 response rate among people at the creamery. Students from the College of Ag Sciences were more aware of AgDay. Recommendations include continuing programming, increasing marketing, and enhancing event visibility on the day.

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Enhancing AgDay Participation Through Marketing Strategies

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  1. AgDay Survey • Response rate = 50/50 (100%) • People sitting at the creamery Scale of responses: 1=Strongly Disagree, 2=Disagree, 3=Agree, 4=Strongly Agree

  2. Conclusion: • Students who attended AgDay and participated in the event were from the College of Ag Sciences and were more likely to be aware of the event and students who did not attend simply did not know about the event. • Recommendations: • Continue AgDay programming and incentives • Increase marketing and increase visibility the day of the event to increase participation

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