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Survey

A recent survey reveals insights into social marketing's effectiveness among teenagers aged 16-19. Most respondents were unaware of social marketing's definition and expressed skepticism about its ability to change behaviors. Negative emotions were identified as key drivers for behavioral change. Interestingly, participants preferred doctors over celebrities for campaign endorsements. Television and radio were identified as the most engaging platforms for these campaigns. Anti-smoking emerged as the top social marketing topic, with many teenagers acknowledging positive shifts in their attitudes towards various issues after engaging with these campaigns.

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Survey

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Presentation Transcript

  1. Survey Social marketing

  2. Most people were aged between 16 and 19

  3. Most people didn’t know the meaning of social marketing

  4. Many people disagree that the campaigns change the behavior

  5. Negative emotions seem to influence the most for teenagers to change

  6. Many people think that doctors participating in campaigns is better than Friends, popstars, filmstars etc

  7. Tv and radio seem to attract the most attention and seem to be where the Majority of teenagers watch these campaigns

  8. Each person could choose 3 options, Anti smoking won the most important social Marketing topic

  9. 14 people didnt answer due to not understanding the question, out of those that Answered, do not drink and drive campaigns are what have most contact

  10. Many campaigns helped teenagers change their attitude towards varios issues.

  11. 7 People didnt answer, do not drink and drive campaigns are the most Popular in my country

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