1.24k likes | 1.34k Views
The 4 Proven Marketing Systems Every [ Insert Industry ] Must Optimize to Maximize Revenue Growth. [ Insert Your Name/Logo ]. 95 % of Small Businesses. Are missing AT LEAST 2 out of the 4 critical, proven marketing systems that are necessary to achieve maximum business growth!. Who am I?.
E N D
The 4 Proven Marketing Systems Every[Insert Industry] Must Optimize to Maximize Revenue Growth [Insert Your Name/Logo]
95%of Small Businesses Are missing AT LEAST 2 out of the 4 critical, proven marketing systems that are necessary to achieve maximum business growth!
Who am I? I help [Insert Industry]reach their growth potential and dominate their markets. ?
In the next hour, I’m going to teach you how [Insert Industry] can dominate their market and take their income to entirelynew levels.
The competitive landscape for [Insert Industry] has changed dramatically!
And so has the way your customers find and shop for your services/products.
3 Drivers Of Change Search Social Mobile
Search • Easier than ever! • Accessible from multiple devices • Has become the predominant way to find information, products and businesses
Search 92% of consumers have more confidence in info found online than they do in anything from a salesclerk or other source. (Wall Street Journal, Jan 2009)
Social • Sharing opinions with ease • Search engines paying attention • Reviews are highly visible • Content about your business is NOT created by you! • CONSUMERS ARE THE PUBLISHERS!
Social 70% of consumers consult reviews or ratings BEFORE purchasing. (BusinessWeek, Oct. 2008)
Mobile • The biggest game-changer • Mobile search = Immediate gratification • You MUST be present – If not you, your competitors eat your lunch!
Mobile Mobile searches have QUADRUPLED in the last year according to Google. 1 in 7 searches are now mobile.
It is easier than ever for consumers to quickly research and compare various [Insert Product/Service].
The companies that “GET IT” are crushing the companies that don’t!
How do you strategically work with these three big drivers of change to make sure you come out on top?
It means that now more than ever, you need to have a marketing plan that works!
25% growth on their own…
Ignite business growth to 100% or more when combined!
It is easier than ever for consumers to find the feedback of other consumers to help them make a decision about who to buy from.
51% of consumers… say that they search online for [Insert Product/Service] before deciding which one to work with/visit/buy from!
72% of U.S. consumers… research companies through social channels before making purchases
70% of consumers… say that the feedback they find online is the #2 factor in making a decision about who to work with/visit/etc.
74% of U.S. consumers… choose to do business based on online feedback
90%of online consumers trust recommendations from people they know. trust unknown users! trust advertising (Econsultancy, July 2009, Erik Qualman, Socialnomics) 70%of online consumers 14%of online consumers
Everyone is talking… who’s talking about you?
Who’s talking about you? • Customers • Prospects • Competitors • Disgruntled employees • Ex spouses • Former business partners, investors • Trolls (the permanently aggrieved)
What are the stakes? 59% of U.S. consumers use social sites to vent about customer care frustrations Source: Society for Communications Research
What are the stakes? Today, an unhappy customer will tell thousands of their “closest strangers” on the Internet.
7 in 10 who read reviews share them with friends, family & colleagues. (Deloitte & Touche, Sept. 2007)
Your goal! 5-Star Reputation
To the conversation in a meaningful way. CONTRIBUTE
Why do you need to contribute? • You can’t control what people say about your companyBUT … • You can make sure you’re adding enough to the conversation to ensure that the ratio of positive to negative is in your favor!
Take ownership of profiles in all of your key directories and networks • Google+ Local*important* • Yelp • Trip Advisor • LinkedIn • Facebook • Twitter
Publish your own story! • Make your own news • Post on subjects that will help your clients and prospects • Add social media sharing buttons