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the springfield institute

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  1. the springfield institute Fresh Perspectives  Public Discussion  Community Support  Urban Transformation 2009 capacity building workshop series for community organizations Technology &new mediaAugust 5, 2009, 8:45amFacilitator:Aron Goldman goldman@springfieldinstitute.org413-549-1193 www.springfieldinstitute.org

  2. Agenda • (10-15 minute chunks) • Introductions (particular interest?) • Context and rationale • Web sites (more than a brochure!) • Blogs • YouTube and other video options • Social marketing, texting, and other media • Consolidated action plan • Quick evaluation What do you think? the springfield institute

  3. Context • Workshop series: • 8/5 Technology & new media • 8/20 Strategic communications & media skills • 9/17 Participatory monitoring & evaluation • Be selfish! • Social change, and HFFPC What do you think? the springfield institute

  4. Web sites (not just a brochure!) • Which do you like? • Polish image--without losing community feel • Make printed materials easy • Model accountability and transparency • Be accessible (e.g., language) • Inspire, engage, mobilize • How do you get it done? (e.g., domains, email, etc.) • Who’s responsible, how do you sustain it? What do you think? the springfield institute

  5. Blogs • Which do you read? • Interactive, real time, young demographic, inclusive • Easy, cheap, flexible • Templates: Blogger, WordPress, etc. • How do you get it done? • Who’s responsible, how do you sustain it? What do you think? the springfield institute

  6. YouTube and other video options • What do you enjoy? • Recording, editing, posting, embedding • How do you get it done? • Who’s responsible, how do you sustain it? What do you think? the springfield institute

  7. Social marketing, texting, and other media • How have you seen it used? • Facebook, MySpace, LinkedIn, others? • How do you get it done? • Who’s responsible, how do you sustain it? What do you think? the springfield institute

  8. Consolidated action plan • Just a draft • Which media/technologies could work for you? • How does it contribute to: • pre-existing organizational objectives? • HFFPC objectives and social change generally? • How much will it cost, save, and earn? • Who needs to be part of the decision-making • and planning? • Additional training? • Who’s responsible, how do you sustain it? What do you think? the springfield institute

  9. Evaluation (verbal and written) • What worked? • What didn’t? • What can we do differently next time? What do you think? the springfield institute

  10. the springfield institute Fresh Perspectives  Public Discussion  Community Support  Urban Transformation 2009 capacity building workshop series for community organizations Technology &new mediaAugust 5, 2009, 8:45amFacilitator:Aron Goldman goldman@springfieldinstitute.org413-549-1193 www.springfieldinstitute.org