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E-COMMERCE AN INTRODUCTION Dr. Hassan Nojumi

Explore the fundamentals of e-commerce business, from customer targeting and pricing strategies to payment processing and transaction security. Learn how to build an effective online presence and enhance customer experience. Dive into e-marketing tactics and key considerations for managing orders and transactions. Equip yourself with the essential knowledge to succeed in the competitive e-commerce landscape.

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E-COMMERCE AN INTRODUCTION Dr. Hassan Nojumi

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  1. E-COMMERCEAN INTRODUCTIONDr. Hassan Nojumi E-Commerce Dr. Hassan Nojumi

  2. Questions to Ask E-Commerce Dr. Hassan Nojumi

  3. Questions to Ask • What is it that you want to sell? E-Commerce Dr. Hassan Nojumi

  4. Questions to Ask • What is it that you want to sell? • Who are your targeted customers? E-Commerce Dr. Hassan Nojumi

  5. Questions to Ask • What is it that you want to sell? • Who are your targeted customers? • How do you want to approach them? E-Commerce Dr. Hassan Nojumi

  6. Questions to Ask • What is it that you want to sell? • Who are your targeted customers? • How do you want to approach them? • Where and when to start? E-Commerce Dr. Hassan Nojumi

  7. Customers E-Commerce Dr. Hassan Nojumi

  8. Customers • Pricing (Uniform, Case-By-Case, Grouping) E-Commerce Dr. Hassan Nojumi

  9. Customers • Pricing (Uniform, Case-By-Case, Grouping) • Incentive Purchasing (Clubs, Cross-Selling, Rebating) E-Commerce Dr. Hassan Nojumi

  10. Customers • Pricing (Uniform, Case-By-Case, Grouping) • Incentive Purchasing (Clubs, Cross-Selling, Rebating) • Customized Service E-Commerce Dr. Hassan Nojumi

  11. Requirements E-Commerce Dr. Hassan Nojumi

  12. Requirements • Having a registered web site E-Commerce Dr. Hassan Nojumi

  13. Requirements • Having a registered web site • Software to manage business E-Commerce Dr. Hassan Nojumi

  14. Requirements • Having a registered web site • Software to manage business • Reliable, competent staff E-Commerce Dr. Hassan Nojumi

  15. Software to Manage E-Commerce Dr. Hassan Nojumi

  16. Software to Manage • Customers E-Commerce Dr. Hassan Nojumi

  17. Software to Manage • Customers • Products E-Commerce Dr. Hassan Nojumi

  18. Software to Manage • Customers • Products • Promotions (Marketing) (BRANDING) E-Commerce Dr. Hassan Nojumi

  19. Software to Manage • Customers • Products • Promotions (Marketing) (BRANDING) • Orders E-Commerce Dr. Hassan Nojumi

  20. Handling Orders E-Commerce Dr. Hassan Nojumi

  21. Handling Orders • Shipping and Handling E-Commerce Dr. Hassan Nojumi

  22. Handling Orders • Shipping and Handling • Payment Processing E-Commerce Dr. Hassan Nojumi

  23. Handling Orders • Shipping and Handling • Payment Processing • Processing of Returns/Repairs E-Commerce Dr. Hassan Nojumi

  24. Handling Orders • Shipping and Handling • Payment Processing • Processing of Returns/Repairs • Customer Service/Care E-Commerce Dr. Hassan Nojumi

  25. Transaction Management E-Commerce Dr. Hassan Nojumi

  26. Transaction Management • Online Shopping Carts E-Commerce Dr. Hassan Nojumi

  27. Transaction Management • Online Shopping Carts • Product Availability Check E-Commerce Dr. Hassan Nojumi

  28. Transaction Management • Online Shopping Carts • Product Availability Check • Payment Credit Authentication E-Commerce Dr. Hassan Nojumi

  29. Transaction Management • Online Shopping Carts • Product Availability Check • Payment Credit Authentication • Shipping and Handling E-Commerce Dr. Hassan Nojumi

  30. Payment Forms E-Commerce Dr. Hassan Nojumi

  31. Payment Forms • Bank account transfer E-Commerce Dr. Hassan Nojumi

  32. Payment Forms • Bank account transfer • Credit and debit cards E-Commerce Dr. Hassan Nojumi

  33. Payment Forms • Bank account transfer • Credit and debit cards • Cybercash E-Commerce Dr. Hassan Nojumi

  34. Payment Forms • Bank account transfer • Credit and debit cards • Cybercash • Cybercheck E-Commerce Dr. Hassan Nojumi

  35. Transaction Security E-Commerce Dr. Hassan Nojumi

  36. Transaction Security • Encryption technologies E-Commerce Dr. Hassan Nojumi

  37. Transaction Security • Encryption technologies • Digital ID cards E-Commerce Dr. Hassan Nojumi

  38. Transaction Security • Encryption technologies • Digital ID cards • Passwords E-Commerce Dr. Hassan Nojumi

  39. Transaction Security • Encryption technologies • Digital ID cards • Passwords • Digital signatures E-Commerce Dr. Hassan Nojumi

  40. Strategy • Selected way of being effective (moving in the right direction) • Tactics • Selected way of being efficient (moving fast) E-Commerce Dr. Hassan Nojumi

  41. Business Tactics E-Commerce Dr. Hassan Nojumi

  42. Business Tactics • Online customer surveys E-Commerce Dr. Hassan Nojumi

  43. Business Tactics • Online customer surveys • Branding E-Commerce Dr. Hassan Nojumi

  44. Business Tactics • Online customer surveys • Branding • Customer support ( Returns/Repairs/Rebates ) E-Commerce Dr. Hassan Nojumi

  45. E-Marketing E-Commerce Dr. Hassan Nojumi

  46. E-Marketing • Why is your product a solution to customer’s problems and needs? E-Commerce Dr. Hassan Nojumi

  47. E-Marketing • Why is your product a solution to customer’s problems and needs? • Why Is your product superior to products from other retailers? E-Commerce Dr. Hassan Nojumi

  48. E-Marketing • Why is your product a solution to customer’s problems and needs? • Why Is your product superior to products from other retailers? • Why should customers stay? E-Commerce Dr. Hassan Nojumi

  49. Attractive Web Site E-Commerce Dr. Hassan Nojumi

  50. Attractive Web Site • Pleasant to browse E-Commerce Dr. Hassan Nojumi

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