Introduction to E-Commerce. Electronic Business. What is E-Commerce?. EC describes the buying and selling of products, services, and information that use Internet and Web technology. Classification of the EC. Business-to-Business (B2B) (suppliers, resellers, distributors)
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The Commerce Site
Advertising, Marketing, etc.
Manufacturing and Shipping
Finance and Administration
Rule 1: The Web site Should Offer Something Unique
Providing visitors with something they can find nowhere else leads to success. Hard to find goods are popular on the Web
Rule 2: The Web site Must Be Aesthetically Pleasing
Successful firms have Web sites that are nice to look at. People are more likely to visit, stay at, and return to a site that looks good
Rule 3: The Web site Must Be Easy to Use and Fast!
Users are less likely to stay at, or return to a site, if they have trouble finding things, navigating the links, or have to wait for screens
Rule 4: The Web site Must Motivate People to Visit/Return
People use web sites that provide useful information and links or free goods and services
Rule 5: You Must Advertise Your Presence on the Web
Companies must draw, or pull visitors to their website by: 1) publish address on company materials; 2) register with a search engine; advertise on other commerce sites e.g. Yahoo (very expensive)
Rule 6: You Should Learn from your Web site
A firm can track the path that user take though the site and information about date, time, etc. and use this information to improve the site
The work done by any application program can be divided into three general functions: