Who „suffers” from PR ?. Dr Maciej Ulita ( Fraser P. Seitel , Public Relations w praktyce, Warszawa 2003.) . Public opinion. Best PR campaign will not built trust when reality destroys it. Reality limits possible PR successes!. Public opinion is a n elusive and delicate good,
Dr Maciej Ulita
(Fraser P. Seitel, Public Relations w praktyce, Warszawa 2003.)
Best PR campaign will not built trust when reality destroys it. Reality limits possible PR successes!
„Unknown God to pries whom incenses are burnt”
„…is a term describing badly defined, hesitant and changing group of individual opinions”
„Public opinion is not a name of a certain thing, but a classification of SOME things”
Expressing attitude towards certain subject.
- When attitude is strong enough it reveals itself as the opinion.
- When opinion is strong enough it becomes action – verbal or behavioral
Relates to a group of people, who on certain field has common interest – e.g. share holders, employees, membersof certain social group, etc.
Is a combination of many individual opinions concerning issues which influence group of people.
In other words
It is a CONSENSUS
Tries to influence
the way one think
Becoming what one can be
We’ll continue in 15 minutes
Saying straight out
It means to make someone do something thanks to given advice, shown way of understanding or simply – pointing out
15 laws of influencing public opinion
by Hadley Cantril (social psychologist):
Ones opinion is mostly determined by ones interest – impulses influence it as long as connection to the interest is clear.
In hard times people are more sensitive about leaders. If they trust them the are willing to give more, if they do not, they become less tolerant.
Influencing public opinion is one of the biggest concerns of PR specialists.
In order to make it possible it is good to foresee and prognoses upcoming trends – MEGATRENDS
Being able to control public opinion is a key to success.
What about ethics?
are base of all PR actions
These principles are essential:
Recognizing these principles, members of IABC will:
Articles used most often
© Maciej Ulita