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GENERAL OBJECTIVES

GENERAL OBJECTIVES. Students should:  know the definition of advertising and types of advertising know the advantage and disadvantage of advertising. SPECIFIC OBJECTIVES. Students should be able to: 1.1 define accurately the term advertising without the use of textbooks.

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GENERAL OBJECTIVES

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  1. GENERAL OBJECTIVES • Students should: •  know the definition of advertising and types of advertising • know the advantage and disadvantage of advertising.

  2. SPECIFIC OBJECTIVES • Students should be able to: • 1.1 define accurately the term advertising without the use of textbooks. • 1.2 Identify the two types of advertising giving two examples for each type after power point presentation.

  3. SPECIFIC OBJECTIVES • 2.1 lists at least three advantages and three disadvantages of advertising, after viewing the slides

  4. Promoting Sales Advertisement

  5. Advertisement Click on words to view notes. What is advertisement Types of advertising Questions Form of advertising Advantages and disadvantages of advertising

  6. What is advertising • Advertising is a means of communication with the users of a product or service. • The action of making generally known; a calling to the attention of the public.

  7. Types of advertising Click on words to view notes. Informative Persuasive Competitive Collective, generic or cooperative

  8. Informative • All advertisements inform, however, this type aims primarily at informing and educating the public about a particular product or service. e.g., • Making the public aware that a new product is on the market.

  9. Informative

  10. Informative

  11. Informative Click

  12. Persuasive • This is aimed at persuading or convincing the consumer to buy goods or services.

  13. Persuasive

  14. Persuasive

  15. Competitive • In this type of advertising, the producer tries to gain market share by telling the good points about his/her product and comparing these with his/her competitors.

  16. Competitive • Both persuasive and competitive advertisements aim at building brand loyalty and encouraging customers to buy now, as well as switch from the competitor’s brand.

  17. Competitive

  18. Collective, generic or cooperative. • This types aims at getting the public to buy a product in general without focusing on a particular brand, e.g., milk or cheese, or promoting a plaza by encouraging shoppers to purchase goods and services at this plaza.

  19. Different forms of advertising Advertisements may be: • Direct • Indirect they may take different forms e.g.,

  20. Direct • Circulars and catalogues • Free samples or souvenirs

  21. Indirect • Newspaper, magazines, trade paper. • Television and radio • Slides and films • Posters and signs • Special shop displays • Sound cars- using loud speakers in cars.

  22. Advantages of advertising • It makes consumers aware of the different product choices that are available. • It promotes demand, making mass production possible. • It encourages competition by keeping consumers aware of the various product choices. • Through mass production, more people are employed

  23. Advantages of advertising continue • Increase sales and therefore keep costs down through economic of scale. • It contributes to new price reduction of newspapers and magazine to the consumers. • It encourage the production of goods of high standards. • Concerts, charities and sporting events are supported by contributions from advertisements.

  24. Disadvantages of advertising • Most advertisement are aimed at persuading people to buy products whether they need them or not. • They sometimes deceive the public with exaggerated or untrue claims. • The cost of advertising is usually borne by the consumers.

  25. Disadvantages of advertising continue • Resources that should be utilized in a better way are sometimes wasted. • Some advertisements are harmful because they encourage anti- social habits and behaviour.

  26. QUESTIONs • Select the correct answer true or false.

  27. QUESTION 1 • A pen with the company names and address is a form of direct advertising. true or false

  28. QUESTION 2 • An advertisement that is telling the public that their prices are unbeatable is an informative ads. true or false

  29. QUESTION 3 • All businesses must advertise in order to increase sales.true or false

  30. QUESTION 4 • A newspaper ads is direct. true or false

  31. QUESTION 5 • A collective advertising does not focus on a particular brand. true or false

  32. QUESTION 6 • One advantage of advertising is that it promotes demand making mass production. true or false

  33. incorrect Try again Q1 Q2 Q3 Q4 Q5 Q6

  34. The end

  35. Prepared by : Sakae Simpson ID # 1101088

  36. REFRENCES • Robinson, K., & Hamil, S. (2011). Principle of business for csec (pp. 323-324). Kingston, Jamaica: Carlong Publishers. • http://www.youtube.com/watch?v=HMR-IDXp8Uk • http://www.youtube.com/watch?v=87uP5DKeZEQ

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