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Discover innovative marketing strategies to amplify your organization's message in a crowded space. This guide explores the power of social media, comparing traditional advertising methods with modern techniques. Learn how to reach your target audience effectively and economically. With platforms like Facebook boasting over a billion active users, you can tailor your approach to maximize engagement and visibility. Join us at Yejj Consulting as we delve into practical tips for crafting compelling narratives that resonate with your audience.
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Magnifying Your Message Trevor Sworn. Yejj Consulting www.yejjconsulting.com
Marketing (Advertising) Everyone Has A Message
Marketing (Advertising) Every Organization Has a Message
Marketing (Advertising) Marketing Is Getting Your Message to The World
Marketing (Advertising) How Did You Get Your Message to The World?
Social Media How Do you Get Your Message to The World Now?
Social Media Facebook: 1.1 Billion People Active Users! Mobile Users Constantly ‘ON’
Social Media Marketing Facebook: Cambodia: 63% Males Use Facebook (Higher than UK, USA, etc.) http://www.socialbakers.com/facebook-overview-statistics/
Comparing Advertising • Artwork • Contact Newspaper • Goes To Print • Customer Reads How Many Days? How Much Cost? How Many People Read? How Long Does It Take To Put An Advert in PPP?
Comparing Advertising Cost 1/4 Page Colour Advert = $400+
Comparing Advertising But: • Limited Number of People Little Control Of; • Nationalities • Age Group • Segment
Comparing Advertising How Long Does It Take You To Put An Advert in the New York Times? - Never!
Comparing Advertising How Long Does It Take You To Put An Advert On Facebook? • Type Message • Add Picture • Click ‘Post’ How Many Minutes? How Much Cost?
Comparing Advertising Cost? Boost Your Post $20 = 30,000+ People Focused On: • Country • Age • Language
Social Media Marketing • New Style of Marketing: • Awareness • Being Heard • Being Known
Social Media Marketing • New Style of Marketing: • Stories • Your Life, • Your Organization, • Your Country.
Social Media Marketing • New Style of Marketing: • Relationships • Likes, • Posts, • Sharing.
Social Media Marketing • New Style OfMarketing • Seth Godin • Blog: http://sethgodin.typepad.com • Book: Purple Cow
Social Media Marketing How Will You Use Social Media To Tell People About Your Message?