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Strategic Plan ACCOMPLISHMENTS. Goal 3: Cultivate an Environment Conducive to Strong, Successful Economic Development to Enhance and Diversify Irving's Economic Base. February 7, 2008. Goal #3 Team Members. City Manager’s Office David Leininger City Attorney’s Office

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strategic plan accomplishments


Goal 3:

Cultivate an Environment Conducive to Strong, Successful Economic Development to Enhance and Diversify Irving's Economic Base

February 7, 2008

goal 3 team members
Goal #3 Team Members

City Manager’s Office

David Leininger

City Attorney’s Office

Brenda McDonald

Greater Irving-Las Colinas Chamber of Commerce

Chris Wallace, John Bonnot, Don Williams,

Leanne Weymouth, Denise Demonbreun

Irving Convention and Visitors Bureau

Maura Gast

Planning & Inspections

Gary Miller, Kevin Kass, Steve Reed, Troy Wynne

Public Works

Jim Cline, Jim Driscoll

developing a city brand strategy
Developing a City Brand Strategy
  • Conducted range of research studies on residents, local and non-local corporations, site selection firms, media and consumers (Fall 2007)
  • Recommendations for strategic brand message and preliminary strategy to be delivered to city management
  • City branding strategy defines points of positive differentiation for resident, corporate and visitor dollars (Spring 2008)
targeted economic development initiatives
Targeted Economic Development Initiatives
  • Successfully implementing Chamber/ED 2007-08 work plan (business recruitment/retention, infrastructure)
  • Chamber assisting with lobbying effort for regional rail expansion-taxing amendments by local option in 2009 legislative session
  • Irving leading efforts with neighboring cities in establishing a North-South (BNSF) Rail Line connecting South Irving with Frisco
  • Target Industry Study underway by UNT Center of ED & Research (January 2008); Final plan complete (June 2008)
capitalizing on tod opportunities
Capitalizing on TOD Opportunities
  • Completed Transit Oriented Development marketing collateral including brochure
  • Website launched and accessible at
  • Appointed TOD Administrator (Brenda McDonald) in January 2008
redeveloping texas stadium
Redeveloping Texas Stadium
  • Entered into exclusive negotiations with Forest City to create a detailed development agreement
  • Forest City Enterprises proposal to City Council for formal consideration (Spring 2008)
las colinas partnerships
Las Colinas Partnerships
  • Water Street
  • TIF awards approved by Board and City Council
  • (December 2007)
  • City Council approval of development and parking lease agreements (Spring 2008)
  • Las Colinas Station
  • TIF Board and City Council to receive formal proposal (Spring 2008)
redevelopment initiatives
Redevelopment Initiatives
  • Approved an agreement with McDougal to redevelop downtown Irving
  • Demolished Villa Martinique Apartments to make way for new development
  • Plymouth Park retail area
  • Marketing/redevelopment study will be addressed through the Irving Boulevard Enhancement Study
  • EDAW selected as consultant in January 2008
creating a regional activity district and entertainment center
Creating a Regional Activity District and Entertainment Center
  • Obtained resident approval on hotel, parking and ticket taxes for proposed entertainment venue in conjunction with the convention center
  • Preliminary strategy outlined and adopted as part of 2007-08 ICVB Budget and Marketing plan
  • CVB business incentive programs have been updated in conjunction with Entertainment District and Convention Center Complex
creating new retail ed marketing initiatives
Creating New Retail & ED Marketing Initiatives
  • Continuing to experience a high level of business recruitment & retention activity
  • (e.g., Pioneer Natural Resources Expands Headquarters; Avelo Mortgage Relocates & Expands; Archon Stays in Irving; Maxim Acquires Atmel Facility; Business Interiors Choose South Irving; Big Brothers & Big Sisters Relocates to Las Colinas; First Choice Power Chooses Irving; Health Management Systems Chooses Irving; TXU Energy Relocates to Irving; The Dump Comes to Irving; Broder Brothers Consolidates in Irving; Life Science Logistics Selects Irving; SanMar Relocates to Irving; Driver Pipeline Comes Home to Irving; American Beverage Expands in Irving; Lauth Property Announces 1 Million sq ft facility in South Irving; Omega Environmental Technologies to Move to Irving; Morgan Stanley Chooses Irving; Homeland Security Chooses Irving; Glory House Catering Expands; Proterra Property to Expand in South Irving)
creating new retail ed marketing initiatives1
Creating New Retail & ED Marketing Initiatives
  • Las Colinas Supplement published and distributed in Dallas Business Journal (October 2007)
  • Co-hosted Dallas Business Journal’s Book of Lists Party (January 2008)
  • Direct mail campaign to targeted site selectors & commercial real estate brokers within national target markets
  • Economic incentive plan to be addressed in conjunction with EDAW Irving Boulevard study. Three local corporate executives have been identified to assist with corridor study.
developing small business incentives
Developing Small Business Incentives
  • Business Incubator
  • Economic Development Advisory Council sub-team developing proposal for concept
  • One-stop Business Service Support and Assistance Center
  • Development has begun with North Lake College
  • Project completion projected for January 2009
developing incentives for business retention
Developing Incentives for Business Retention
  • Council adopted an incentive program to promote expansion of small business
  • Facade Grant Funds
  • Allocated for targeted improvement area of South Irving (intersection Shady Grove and MacArthur)
  • Corridor Streetscape Enhancement Program
  • Completed architectural drawings focusing on four properties at Shady Grove and MacArthur
  • Respective property owners have agreed to proposed improvements