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SAP Community Network (SCN) EcoHub Click-Thru Performance Trends - March 2011 Analysis

In March 2011, SAP released an analysis of click-through rates (CTR) from 41 advertising campaigns within the SAP Community Network (SCN) w/EcoHub during Q4 2010. This performance data is compared with global B2B insights by MediaMind Research, highlighting key trends in ad effectiveness. Additionally, the ROI program piloted with four partners in Q4 2011 shows a stabilization in CTR performance from 2006 to 2010, with variations noted in North American markets. Data presented is confidential and proprietary for SAP business partners.

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SAP Community Network (SCN) EcoHub Click-Thru Performance Trends - March 2011 Analysis

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  1. SAP® Community Network (SCN) w/EcoHub Click-thru Performance TrendsReleased by SAP March 2011 During Q4/2010, SCN measured click-thru results among 41 SAP Community w/EcoHub advertising campaigns. Results are contrasted to B2B data measured globally by MediaMind Research (Slide 3). Confidential & Proprietary for SAP Business Partners

  2. SAP’s Alliance Partner ROI Program was piloted with 4 partners during Q4/2011. Results below are incorporated in the table above. SAP Community w/EcoHub ROI Program CTR Confidential & Proprietary for SAP Business Partners

  3. Standard Banner CTR Performance Decline Stabilized (2006 – 2010) Global: 2006 = .15% 2007 = .12% 2008 = .11% 2009 = .08% 2010 = .09% Geo: North America: B2B (2009-2010) = .07% North America: Careers (2009-2010) = .10% Confidential & Proprietary for SAP Business Partners

  4. Confidential & Proprietary for SAP Business Partners

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