Sap community network scn w ecohub click thru performance trends released by sap march 2011
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SAP ® Community Network (SCN) w/EcoHub Click-thru Performance Trends Released by SAP March 2011. During Q4/2010, SCN measured click-thru results among 41 SAP Community w/EcoHub advertising campaigns. Results are contrasted to B2B data measured globally by MediaMind Research (Slide 3).

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Sap community network scn w ecohub click thru performance trends released by sap march 2011
SAP® Community Network (SCN) w/EcoHub Click-thru Performance TrendsReleased by SAP March 2011

During Q4/2010, SCN measured click-thru results among 41 SAP Community w/EcoHub advertising campaigns.

Results are contrasted to B2B data measured globally by MediaMind Research (Slide 3).

Confidential & Proprietary for SAP Business Partners


SAP’s Alliance Partner ROI Program was piloted with 4 partners during Q4/2011. Results below are incorporated in the table above.

SAP Community w/EcoHub ROI Program CTR

Confidential & Proprietary for SAP Business Partners


Standard banner ctr performance decline stabilized 2006 2010
Standard Banner CTR Performance Decline Stabilized partners during Q4/2011. Results below are incorporated in the table above.(2006 – 2010)

Global:

2006 = .15%

2007 = .12%

2008 = .11%

2009 = .08%

2010 = .09%

Geo:

North America: B2B (2009-2010) = .07%

North America: Careers (2009-2010) = .10%

Confidential & Proprietary for SAP Business Partners


Confidential & Proprietary for SAP Business Partners partners during Q4/2011. Results below are incorporated in the table above.


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