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This draft outlines a comprehensive social media strategy for NorCal Buffs, utilizing platforms like website, Twitter, Facebook, LinkedIn, and Eventbrite to maximize outreach. The plan includes blog posting, social channel pushes, event promotion, and email newsletters to engage the audience effectively. Recommendations focus on integration, engagement tactics, and monitoring tools for sustained growth.
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Social Strategy and Presence (1st DRAFT)
Norcalbuffs Social Presence 1) Website - http://www.norcalbuffs.com/ 2) Twitter - http://twitter.com/norcalbuffs 3) Facebook Group - http://www.facebook.com/group.php?gid=2254454270 4) Facebook Page - http://www.facebook.com/norcalbuffs 5) LinkedIn Group - http://www.linkedin.com/groups?about=&gid=1095407 6) Eventbrite - http://norcalbuffs.eventbrite.com/
Content Flow • Blog Posting • Push to Facebook – page / group • Push to Twitter • Push to Linked In • Event Posting • Create Eventbrite event • Push to Facebook – page / group • Push to Twitter • Push to Linked In • Newsletter / Email • Consolidated Blog Posts • Link back to Blog, Twitter, Facebook, LinkedIn
1) Post to Blog Platform 4) Drive Back to Site / Social 2) Instant Push to Social Channels 3) Consolidate to Monthly Email Notes… + Re-Tweet, Share + FBN + Career Services
Engagement Tactics • Today: Facebook Connect • Next: Other Platforms • Comments, Sign On, enabled by something like Disqus • Monitoring enabled by something like Seesmic, Social Mention, etc – Suggest RT strategies
Norcalbuffs.com + Facebook Connect
Recommendations • Alum Association Tools • Blog Platform maintained with • Pre-Integrate - facebook, twitter, linkedIn • Social Email / Site Templates • Best Practices • Content Creation • Engagement • Monitoring / Tools