1 / 12

Creating a Strong Social Media Strategy for Norcal Buffs Community

This draft outlines a comprehensive social media strategy for Norcal Buffs, including blog posting, social channel integration, event promotions, and email campaigns. It discusses engaging tactics, monitoring tools, and best practices for maximizing online presence and alumni engagement.

salvador-gutierrez
Download Presentation

Creating a Strong Social Media Strategy for Norcal Buffs Community

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Strategy and Presence (1st DRAFT)

  2. Norcalbuffs Social Presence 1) Website - http://www.norcalbuffs.com/ 2) Twitter - http://twitter.com/norcalbuffs 3) Facebook Group - http://www.facebook.com/group.php?gid=2254454270 4) Facebook Page - http://www.facebook.com/norcalbuffs 5) LinkedIn Group - http://www.linkedin.com/groups?about=&gid=1095407 6) Eventbrite - http://norcalbuffs.eventbrite.com/

  3. Content Flow • Blog Posting • Push to Facebook – page / group • Push to Twitter • Push to Linked In • Event Posting • Create Eventbrite event • Push to Facebook – page / group • Push to Twitter • Push to Linked In • Newsletter / Email • Consolidated Blog Posts • Link back to Blog, Twitter, Facebook, LinkedIn

  4. 1) Post to Blog Platform 4) Drive Back to Site / Social 2) Instant Push to Social Channels 3) Consolidate to Monthly Email Notes… + Re-Tweet, Share + FBN + Career Services

  5. Engagement Tactics • Today: Facebook Connect • Next: Other Platforms • Comments, Sign On, enabled by something like Disqus • Monitoring enabled by something like Seesmic, Social Mention, etc – Suggest RT strategies

  6. Norcalbuffs.com + Facebook Connect

  7. Recommendations • Alum Association Tools • Blog Platform maintained with • Pre-Integrate - facebook, twitter, linkedIn • Social Email / Site Templates • Best Practices • Content Creation • Engagement • Monitoring / Tools

  8. Norcal Buffs Homepage

  9. Facebook Presence

  10. Twitter Presence

  11. LinkedIn Presence

  12. Email Blast Template

More Related