Presentation Transcript

1. 101 Ways to Communicate Your Message

   Heather Morris Director of Communications and Community Relations John Pope Media Relations Manager
2. A worldwide leader 2nd busiest U.S. container cargo seaport; part of the world’s 6th busiest port complex
3. $120 billion a year in trade Imports include clothing, shoes, toys, furniture and computers. Exports include raw materials.
4. Jobs nationwide Port activities support 30,000 jobs in Long Beach, 316,000 region jobs and 1.5 million nationally
5. Communications Goals … The Communications Division promotes the Port and international trade by informing and educating the industry and community – “Telling the Port Story…Your story.”
6. Challenges … Help the community see and understand the importance of what we do Help the community understand how the Port affects them
7. The Brand Story … In 2007, we asked ourselves: What is the Port of Long Beach? • A community partner? • An economic engine? • An environmental steward? • All of the above?
8. “A common denominator…” “Our challenge is that we’re essentially trying to be a Hybrid Hummer.” -Internal Interview
9. The Port’s brand promise… At the Port of Long Beach, we believe that integrating our economic and environmental interests helps every member of our local and trade communities flourish.  We are a catalyst for a vibrant Long Beach, spearheading an ongoing cooperative effort that brings together all of our valued Port stakeholders, and developing industry-leading policies and procedures that consider health, safety and environmental factors in every decision. Shaping a vibrant community.
10. A New Logo …
11. Using the Brand Business, Maritime Industry Marine life, Neighbors Children, Birds Trees, Homes Partner for our entire community
12. Telling Your Story We Tell the Port Story Through Visuals: Advertising Publications Presentations Multimedia Educational Programs Community Events
13. Delivering Your Message Creating a Port of the Future that is shaping a vibrant Long Beach and prosperous goods movement industry
14. Know Your Message Who is your audience? What are you trying to say?
15. Advertising - Print
16. Billboards
17. Advertising - Clean Trucks
18. Advertising - Clean Trucks
19. Publications – re:port
20. Publications – Annual
21. Presentations After Before
22. Multimedia Web Video E-Newsletters Video
23. Photo Loops Tell your story with photos
24. Ads: Print & Online
25. Port 101 Presentation
26. Educational Programs
27. Partnering with Businesses
28. Community Events
29. Green Port Fest
30. Let’s Talk Port
31. Buses
32. Advertising
33. Speakers Bureau
34. Centennial Moments Video
35. Centennial Calendar
36. Displays
37. Window Shades
38. Match the Machine
39. Port Land Tours
40. Harbor Tours
41. Self-Guided Tours
42. Community Engagement Wheel
43. Segways
44. All-Hands Meeting
45. E-Blasts
46. Blackberry/Flip Cameras
47. Council and Commission Meetings
48. Volunteers
49. Fact Card Pen
50. Centennial Book
51. Fact Card
52. Magnets
53. Videos – On the Go
54. Facebook/Twitter
55. Holiday Card
56. www.polb.com/100
57. Green Sno Cones
58. Centennial Blog
59. Street Banners
60. Public Service Announcements