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Easy-to-Use Tools for Data Analysis, Design, and Security

This website offers intuitive software solutions for researchers analyzing large datasets, landscape architects in need of a user-friendly design tool, and individuals seeking secure data backup. Unlike competitors, these tools provide simplicity, ease of use, and reliable functionality. Find value, create conversation, and improve your business with Bates Strategy Group.

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Easy-to-Use Tools for Data Analysis, Design, and Security

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  1. Message and Positioning101 Camberley Bates Bates Strategy Group, Inc.

  2. If you can remember one thing… For who, Does what, Unlike* *Geoffrey Moore, Crossing the Chasm www.BatesStrategyGroup.com

  3. Business?? Consumer?? For Who? Or Both??? www.BatesStrategyGroup.com

  4. For Who? • Be Very, Very, Very, Very Descriptive • Know the primary, secondary and influencers. www.BatesStrategyGroup.com

  5. What “For Who” looks like… • For researchers who have to analyze large data sets and solve visual problems. • For landscape architects who need an easy to use design tool. • For people who need to make sure their data is secure. www.BatesStrategyGroup.com

  6. What pain of mine do you solve? How do you improve my life? How do you improve my business? Can you quantify the value? Is this enough to get me to change? Does What? www.BatesStrategyGroup.com

  7. Does What? - Your Identity • Your actual widget or service • Make it in layman’s terms, the lowest common denominator 1 2 www.BatesStrategyGroup.com

  8. What “Does What” look like… • For researchers who have to analyze large data sets with visual problems. We enable you to develop predictable, repeatable math routines, with simple to use software. • For landscape architects who want an easy to use design tool because Idon’t have time to invest in huge app like autocad. We are a highly intuitive tool that you can master in 15 minutes. • For people who need to make sure their data is secure. We are a simple and safe way to back up all the important stuff on your computer. A copy of your data is stored in a secure, remote location for safekeeping, so that in the event of disaster your data is always retrievable. www.BatesStrategyGroup.com

  9. The Missing Link in 90% of Positioning “UNLIKE” www.BatesStrategyGroup.com

  10. Unlike - Who is your competition? Capitol Grill? CB Potts? Whole Foods? www.BatesStrategyGroup.com

  11. What “Unlike” looks like… • For researchers who have to analyze large data sets with visual problems.We enable you to develop predictable, repeatable math routines, with simple to use software and without extensive programming and complicated analysis. • For landscape architects who want an easier to use design tool because I don’t have time to invest in huge app like autocad. We are a highly intuitive tool that you can master in 15 minutes without knowledge of technology. • For people who need to make sure their data is secure. We are a simple and safe way to back up all the important stuff on your computer. A copy of your data is stored in a secure, remote location for safekeeping, so that in the event of disaster your data is always retrievable. No software, no hardware, no tapes, just simple 3 steps to protection. www.BatesStrategyGroup.com

  12. Exchange you Company for a Competitor • If you can place your competitor’s name in your “About Us” statement, you got some work to do. www.BatesStrategyGroup.com

  13. If you can remember one thing… For who, Does what, Unlike www.BatesStrategyGroup.com

  14. Questions? Want more?Finding Value, Creating Conversation Blogwww.batesstrategygroup.com/blog Camberley Bates 303.956.4284 | cbates@batesstrategygroup.com B2B Marketing Examiner

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