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Navigating Contemporary Public Controversies: Framing, Facts, Values, and Visual Rhetoric

This review delves into the essence of public controversies, emphasizing the importance of good faith deliberation, truth, evidence-based opinions, and accountability in discourse. It explores framing questions on facts, values, and policy, touching on current debates like animal testing, affirmative action, and public health policies. Additionally, it scrutinizes visual rhetoric, dissecting emotional appeals and ethical considerations, with a closer look at influential figures’ ethos such as George W. Bush, Hillary Clinton, and more.

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Navigating Contemporary Public Controversies: Framing, Facts, Values, and Visual Rhetoric

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  1. Review Public Controversies: Framing Questions and Visual Rhetoric

  2. Review: • Define public controversy • Name some public controversies that are important today

  3. What does it mean to deliberate in good faith?

  4. What does it mean to deliberate in good faith? • Tell the truth. • Use solid evidence to back up your personal opinions. • Accept responsibility for your burden of proof.

  5. Framing Questions – Questions of Fact • Questions of fact usually involve existence, scope or causality. • Why are there so many huge earthquakes recently? • Does the Loch Ness Monster really exist? • How many people are currently unemployed?

  6. Framing Questions: Questions of Value • Questions of Value include evaluation: is it good or bad, right or wrong, just or unjust, moral or immoral? • Is animal testing moral or immoral? • Is affirmative action just or unjust? • Is denying gays the right to marriage good or bad?

  7. Framing Questions: Questions of Policy • Questions of Policy ask “What are we going to do about it?” • Potential solutions must consider effectiveness, cost, feasibility, advantages and disadvantages. • How do we solve the health care situation? • Should smoking be banned in public places? • Should parents be fined if kids don’t do their homework?

  8. Analyzing Visual Arguments

  9. Appeals to Emotion – Visual Rhetoric Can some appeals to emotion be unethical? What determines whether appeals to emotion are ethical? Are appeals to fear or hatred inherently unethical?

  10. What factors have shaped the ethos of these people? • George W. Bush • Hillary Clinton • Bono • Michael Moore • Rush Limbaugh • Britney Spears • Katie Couric

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