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Writing Effective Headlines - PowerPoint PPT Presentation


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Writing Effective Headlines. Important Characteristics For Journalism Students. Headlines should:. Be conversational Contain a verb Be written in present tense Be written in active voice Summarize the story accurately. Headlines should:. Attract the reader’s attention Be understandable

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writing effective headlines

Writing Effective Headlines

Important Characteristics

For Journalism Students

headlines should
Headlines should:
  • Be conversational
  • Contain a verb
  • Be written in present tense
  • Be written in active voice
  • Summarize the story accurately
headlines should1
Headlines should:
  • Attract the reader’s attention
  • Be understandable
  • Use short words; be concise
  • Contain drama
other tips
Other Tips:
  • Avoid using weak words such as a, an, the – and is, are or other forms of to be
  • Concentrate on lead paragraph as source of information for headline
  • It is more important to be informative than cute or clever
do not separate from one line to the next
Do not separate from one line to the next:
  • A preposition from its object
  • Parts of the same verb
  • Parts of names
  • Abbreviations
  • A noun and its adjective
  • A hyphenated word