Writing headlines for the Web. SEO: Search engine optimization Making a Web headline SEO-friendly means making it easier for users to find the content on search engines such as Google. Include in the headline important words and phrases that are key to the story.
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Making a Web headline SEO-friendly means making it easier for users to find the content on search engines such as Google.
Include in the headline important words and phrases that are key to the story.
Place names: West Palm Beach, Greenacres, Wellington, Palm Beach County. These should be spelled out.
Important words: Crist, Everglades, real estate, Target, Starbucks, CityPlace, bikini teacher
Cutesy headlines: Not useful for SEO purposes. i.e. label heads found on Accent packages.
When people are arrested or charged, they're not guilty yet.
When they're convicted in court, awaiting sentencing or sentenced, they're guilty and we can say they did the crime.
YES: Authorities say man beat child with leather belt
YES: Delray Beach man accused of ramming cop cars shows up in court with black eye
YES: Wellington woman accused of sex with teen will avoid felony charge
(Because story says:) A killer convicted of kidnapping and torturing two young siblings from Idaho says he doesn't plan to appeal his death sentence.
YES: 22-year-old underling gets 18 years in turnpike slaying case
YES: Palm Beach County school district cop charged with stealing identities of 20 teachers, students
(Because Heath Miller has been in the news enough to be a recognizable, notable name)
BETTER: Services Thursday for Martin County firefighter-paramedic killed in motorcycle crash
YES: Wholesome Shirley Jones plays prostitute in A&E drama 'The Cleaner'
BETTER: Rachel Weisz learns to rap, unicycle for ‘Brothers Bloom’
BETTER: Nathan’s lends an economic hand with 5-cent hot dogs
BETTER: Post readers' help overwhelms struggling Lake Worth mother of five (notice the city is also added, for SEO)
BETTER: FAU President Brogan refuses $50,000 bonus (adding a dollar amount always helps a headline get clicked on more)
BETTER: Old West Palm Beach library demolished with cake, confetti, then a crunch
BETTER: Delray Beach police say remodeler stole $50,000 from homeowners
BETTER: Palm Beach County voters say campaign supporters accosted them
Add specific details to spice up
the headline, or at least choose
Wellington man admits taking $96,000 in jewelry from safe deposit box
Inbox-clogging spam plunges 70% worldwide after crackdown
Palm Beach may crack down on island's water hogs
Woman snatched handbag at Publix, Palm Beach County deputies say
No deal for man accused in girl's sex assault, dumping
Man shot in Riviera Beach drives a block, crashes, dies
West Palm Beach to spend $127 million to boost economy
BETTER: Dead Wellington polo ponies end up as lion food? Neigh!
Avoid “process” heads.
Focus on people, not
government or bureaucracy
BETTER: Florida home sellers finally get real about pricing
BETTER: Palm Beach County yanks cash for roads, gives it to bus service
BETTER: Losing judicial hopeful Wennet won't give up (Wennet is a newsworthy name, so adding it helps the headline)
BETTER: 1 in 3 Florida homeowners owes more than home is worth
BETTER: Credit card users may soon get relief from steep rate hikes, fees
BETTER: Man who killed woman in Broward County in 1983 won't be executed just yet (also adds SEO-friendly details)
PEOPLE-FOCUSED: Hunters, froggers again welcome in once-flooded Everglades areas
BETTER: Palm Beach Gardens officials grilled about gated country club development
BETTER: Riviera Beach, developer to talk about $500 million in marina spruce-ups (also adds dollar amount, which helps headlines get more clicks)
BETTER: $90 million infusion to help FPL pay for power plant
BETTER: $1 billion idea could slash wait times at the polls nationwide (focus is now on how it affects you, not on what a politician did)
BETTER: West Palm Beach voters will get to decide on city hall, library moves