slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
WRITING: headlines PowerPoint Presentation
Download Presentation
WRITING: headlines

Loading in 2 Seconds...

play fullscreen
1 / 12

WRITING: headlines - PowerPoint PPT Presentation


  • 236 Views
  • Uploaded on

WRITING: headlines. Headlines. the verbal-visual connection. Verbal. captures & keeps readers with clever diction & clear details reflects the dominant photo’s content. Visual. (an entry point) uses type creatively . Headlines . the verbal-visual connection.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'WRITING: headlines' - moral


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2

Headlines

the verbal-visual connection

Verbal

  • captures & keeps readers with clever
  • diction & clear details
  • reflects the dominant photo’s content

Visual

  • (an entry point)
  • uses type creatively
slide3

Headlines

the verbal-visual connection

slide4

Headlines

the verbal-visual connection

  • Identify content
  • Tell something specific about the season, event, etc.
  • Capture the readers’ attention
slide5

Headline anatomy

Primary headline – The Teaser

  • Intrigues the reader visually and/or verbally (larger than anything else on the spread.)

Secondary headline – The Teller

  • Provides information specific to the year & identifies the spread’s focus (subject and verb are needed.) This is smaller then the primary head.
slide6

Headline Anatomy

Label (avoid using these)

Homecoming

Reign Delay

Game, field coronation come

to a thundering halt

primary headline

Teaser

secondary headline

Teller

  • Identify content?
  • Tells something specific about the event?
  • Captures the readers’ attention?
slide7

Quote for a secondary

“At first, I enjoyed the light show,

but when I realized that

the storm would probably cancel

the game & the half-time ceremony,

I was depressed.”

~junior Jonah Martin

ReignDelay

When the first notes of the fight song were punctuated by a crash of thunder, the marching band retreated for cover under the stands. A record 1.9 inches of rain fell in less than an hour. “ We use the 30-30 Rule to insure the safety of the students and fans,” athletic director Kevin Brewster said. “When the flash to thunder count approaches 30 seconds, everyone is undercover.”

slide8

Literary Devices

Clever word play enhances content

Alliteration

Antonym, synonym, homonym

Onomatopoeia

Rhyme

Pun

slide9

Literary Devices

Alliteration

Homecoming fans experience

Wet, Wild Washout

Thunder, lightning

cause Homecoming

BASHtoCRASH

Get a Reign Check

Homecoming ceremony washes out

Rhyme &

Onomatopeia

Homonym

RealReignWreck

Lightning storm

destroys Homecoming

Pun

slide10

Editing Guidelines

Refine headlines for strong appeal

  • Keep headlines factual; no editorializing
  • Use fresh, active verbs
  • Eliminate unnecessary words
  • Use a comma instead of “and”
  • Don’t break “grammatical go-togethers”
  • Use single quote marks in headlines
  • Write headlines in present tense
  • Avoid school name, initials, mascot
  • Maintain style consistency
slide11

Assignment:

Write a headline for a spreadabout the dance team.

Dominant pic:

The teamdressed

as zombies for the Halloween football game.

slide12

This PowerPoint presentation was created by Balfour Yearbooks, Dallas, Texas, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour Yearbooks’ Marketing Department. For more information, contact Judi Coolidge, Education Specialist at judi.coolidge@balfour.com.