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R600 Sales Kit

R600 Sales Kit. Mobile Communication Business Unit PND. Darren Cheng Mar. 2007. Content. PND Market trend P.2-7 R600 USP P.8

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R600 Sales Kit

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  1. R600 Sales Kit Mobile Communication Business Unit PND Darren Cheng Mar. 2007

  2. Content • PND Market trend P.2-7 • R600 USP P.8 • R600 Advantage P.9 1. Advantage functions P.10-18 2. UI/SW Preview P.19-24 3. Benchmark P.25 4. ID design concept P.26~27 5. Asus quality P.28 6. Product Award/Media Exposure P.29 • R600 Features P.29~30 • Target Audience & Positioning P.31-32 • Packing P.33

  3. Strong Growth in PND Market • PND shipment grow substantially from 2007 to 2010. 40000 35000 30000 25000 20000 15000 10000 5000 0 2005 2006 2007 2008 2009 2010 Volume

  4. Forecast and Growth by Region • PND market is growing from 19.2M in 2007 to 28.2M in 2008. • Europe contributes major forecast. • Fast growing area is North America then APAC.

  5. GPS Market Trend (Europe) • PND continue dominate the GPS market in terms of market share, taking 77% of the 2007 market, up from 72% in 2006

  6. R600 Panel Size • 4.3" panel segment is increasing. • R600 apply 4.3 inch to target mid-high end segment.

  7. ASUS Handheld award

  8. BT Hand-free Calling Show caller’s name and SMS on the screen with voice. Help drivers concentrate on driving 2200mAh Battery Support consecutive working hours with powerful long life battery Built-in Light Sensor Optimize panel lightness automatically R600 USP

  9. R600 - 4.3” Super Large Display • Stylish 4.3-inch model • Provide bigger virtual button. • Big map: see more roads, lanes, and points of interests (POI) on the screen. • Quick access to various functions • 5 way key: Users can easily operate various function in one button. Ex: control volume when navigating • Main_menu key: users could back to main_menu quickly by pressing the key. Main Menu key 5 way key

  10. R600 - Longest Battery Power • Longer battery power: 2200mAh 1. Adopt Notebook standard battery:2200mAh R600 has the longest battery life compared with other PND 2. User can keep navigating for 6 hours. 2200 mAh ASUS R600 1800 mAh NOVOGO S300 1400 mAh D-Media G1S 1200 mAh MIO C710 Panasonic CN-VX108 1200 mAh 1000 mAh HOLUX GPSmile51 800 mAh Garmin Nuv350

  11. R600 - Light Sensor • Light Sensor • Auto-adjust panel backlight. 2. Power saving. 3. Prevent driver’s visual intervention. Sunny Mode Light sensor Dark mode

  12. R600 - Communication Center • Communication center- Hands-free communication without handing the phone, simply using one device in the car. • BT 2.0 for higher transfer speed and voice quality. • Receive/display and speak out SMS content, drivers can concentrate on driving without starring at the content on the screen.

  13. R600 Communication Center • Communication center • Show caller’s name when a call coming. • Auto-answered: when the phone ring last 5 seconds, R600 can answer phone call automatically. • Echo-cancellation chip: provide superior audio quality. • Auto-Ping: build BT connection automatically. Auto Ping

  14. R600 Entertainment Center Entertainment Center R600 is also an entertainment device rather than just a navigator Listening music, watching movie or viewing photos, no matter taking a rest in car or bring it to the café, R600 can be your best companion • MP3 player • Video player • Photo Viewer

  15. R600 -Destinator 6 –1/3 Sample image! • Award Winner in Germany

  16. R600 -Destinator 6 –2/3 • Fast - QuickNav button to travel directly to a predetermined address or POI • Smart - Address retrieval from History, Favorites, POIs. - Planning and optimizing of multi-stop trip - Pedestrian navigation in city centers and parks

  17. R600 - Destinator 6 -3/3 • Friendly • - Short Tutorial for an easy start, It is not necessary to open user • manual. • - High quality 2D/3D maps with street names • - Mute button on the main screen for fast access • Interactive • - Favorites and POIs along the route can be displayed • - Unlimited number of POIs of third parties can be downloaded

  18. R600 - Memory • Built-in 128 MB internal memory 1. Store navigation s/w that avoid user delete the application stored on SD card incautiously. 2. Support SD card expansion to 4G. • Optional TMC module 1. By applying this module, users can have real-time traffic information and aaccurate traffic data.

  19. R600 Preview I • Main Menu Concise and colorful menu design to bright your visual.

  20. R600 Preview II • Big and well-clarified icon for easy setting. Settings: Panel adjustment, Language, Backlight, Date, Bluetooth, and Volume………

  21. R600 Preview III • Phone function

  22. R600 Preview IV • Entertainment : Mp3 player, Video player and Photo viewer

  23. R600 Preview V • Navigation software

  24. R600 Preview VI TMC info alert TMC setting options TMC info event • Destinator TMC support (with TMC cable)

  25. Model Benchmark

  26. ID Design Concept Sport Casual Construction Minimalism

  27. ID Design Concept • Slim but with internal antenna, thickness is 18mm Power Button SD Slot LightSensor Speaker Menu Key Audio Jack Mini USB 5-way key

  28. ASUS Quality

  29. R600 Features

  30. R600 Features (SW)

  31. Target Audience • Age: 30-40 year-old • Gender: Mainly for male • User Characteristics: look for all-in-one navigation solution, and ask for sophistication and good ID style to match their car internal decoration and show their taste. • Life Style: People who like traveling, Tend to try new tools to improve the life and driving experience.

  32. Product Positioning Professional Classic Easy Navigation Outdoors/ UltraPortable Product Positioning: Middle level of spec, all-in-one design, elegant design outlook. Price range $299-$599 R600 Classical Middle Segment

  33. Packing- Standard External Antenna Adapter Car charger Gift box Manual build in CD QSG Map CD SD Card PDA Holder & WindshieldSuction Pedestal Warranty card Optional TMC module

  34. Q & A • Q1:List Unique Selling point for R600? • Ans: BT function, Battery 2200mAh and Light sensor • Q2:Panel Size? • Ans: 4.3 inch • Q3: What is Bluetooth Caller name and SMS? • Ans: Show caller’s name and SMS on the screen with voice. Help drivers concentrate on driving • Q4: What is benefit of Light sensor? • Ans:1. Auto-adjust panel backlight. 2.Power saving. 3. Prevent driver’s visual intervention. • Q5: CPU Speed? • Ans: Samsung CPU at 400 Mhz • Q6: OS Platform? • Ans: WinCE 5.0 platform • Q7: What kind of GPS chip build-in? • Ans: Latest SiRF_III Chip • Q8: What is major functionality for communication center? • Ans: Receive/speak out SMS, Answer call and Dialer function. • Q9: List entertainment functionality? • Ans: Video player, MP3 player and Photo viewer • Q10: Does it support TMC function? • Ans: Yes, it have optional TMC cable could be applied.

  35. Thank you! Ext.: 2916 Darren_Cheng@asus.com.tw

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