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COSMOS II Sales Kit. Victoria Wang Global MKTG Dept. 2011 Dec. Agenda. Introduction Positioning Key Features Specifications Competitor Comparison Summary – Selling Points Appendix. Introduction.

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cosmos ii sales kit

COSMOSIISales Kit

Victoria Wang

Global MKTG Dept.

2011 Dec.

slide2

Agenda

Introduction

Positioning

Key Features

Specifications

Competitor Comparison

Summary – Selling Points

Appendix

slide3

Introduction

  • The COSMOS II Ultra Tower features a streamlined design accentuated by a pair of distinctive handles like no other. The smooth, brushed aluminum touch of the side panels unlock and swing open like the doors of a luxurious race-car.
  • Hidden behind the front slide cover lies a stack of hot-swappable drive bays. The black interiors provide enough space for oversized XL-ATX System Boards equipped with 4 double width graphics accelerators. A second slide cover on top hides the Advanced Control Panel to manage up to 10 fans and their respective LED lights. The combination of its elegant looks, numerous expansion options and features make the COSMOS II a “Dream Case”.
slide4

Positioning

High End

($200 above)

COSMOS II

Mid-End

HAF X

($100~$200)

HAF 932

Trooper

Enforcer

Entry Level

CM 690 II series

($30~$99)

Silencioseries

Centurion series

Positioned as the flagship case for 2012, COSMOS II was designed for PC enthusiasts in pursuit of performance, quality and style.

Elite series

slide5

Ultimate Design

Race-Car inspired design, combining style and quality

  • * Side panels swing open like a luxury car by pressing the handles

* Aluminum handrails and stands – a “classic” COSMOS trademark.

* Brushed aluminum and steel symbolizing strength and elegance.

  • * Aerodynamic race car design
slide6

UltimateDesign

Easy Maintenance and Upgrades

Removable Dust Filters

Sliding Covers

*Sliding aluminum front door protects optical drives

*Removable filter panels for easy maintenance and upgrades, keeping the system internals clean and dust free.

*Sliding aluminum cover protects and hides the Advanced Control Panel

*Easy access to the PSU filter

slide7

UltimateDesign

Easy Maintenance and Upgrades

Improved Cable Management

*Rear tubing holes

for water cooling

*Roomy interior with numerous rubber grommets for optimum cable management, regardless of what components are used.

Front

Rear

slide8

Airflow Optimized

Excellent Thermal Management

Fan Overview

*COSMOS II can house and controls up to 10 fans

*Top: 120mm x 1

(200mm x1, 140mm x 2, 120mm x3)

*Central Cage: 120mm x 1

*Rear: 120/140 mm x 1

*Front: 200/140mm x 1

*Sidepanel: 120mm x 2

*Bottom HDD Fan: 120mm x 2

slide9

Airflow Optimized

: intake

Excellent Thermal Management

Suggested Airflow Setup

: exhaust

*Individual cooling zones for improved thermal management

*Streamlined airflow, top & bottom intake, front to back, left to right

1

1

2

2

slide10

Extreme Performance

Great Expandability

Supports Quad SLI & XFire

385 mm

*Supports extra long Super Highend Graphics Cards (NVIDIA GTX 590, AMD HD6990)

*10+1 expansion slots

slide11

Extreme Performance

Great Expandability

Supports XL-ATX Mainboards & Water Cooling

*Supports Water Cooling

*Supports up to XL-ATX Mainboards

*Extra large CPU heatsink cut-outs on the M/B tray

*Supports tall CPU Tower Heatsinks (i.e. Hyper 612)

slide12

Extreme Performance

Great Expandability

HDD Support Overview

*Supports up to 13 HDDs

*5.25” bay: 3x

*3.5” bay: 13x

*2.5”bay: 11x

(converted 3.5”HDD cages)

slide13

Advanced Control Panel

Fan Speed Control with LED indicators

*Stylish Razer blade Control Panel

*Large central Power button

*System Fans can be arranged into 4 groups*Each group can be managed individually

*Fan speed of each group is indicated with color LEDs

Low

Medium

High

*Rich I/O support on the top – convenient access

- USB 3.0:2x

- USB2.0:4x

- e-SATA:1x

- Audio In and Out

Front

HDD

Top

GPU

Reset

LED

slide16

Summary – Selling Points

  • Ultimate Design
  • *Innovative, Style, Quality
  • Brushed Aluminum and Steel
  • Race-car inspired design
  • - Innovative side panels
  • *User-Friendly:
  • - Easy maintenance- Easy upgrades- Removable dust filters
  • - Improved Cable Management
  • Extreme Performance
  • *Great Expandability:
  • Supports Quad SLI and Xfire
  • Supports 4 Dual Width VGAs
  • Supports 2 Triple Width VGAs
  • Supports XL-ATX Mainboards
  • Supports Two Water Cooling Radiators
  • Supports up to 13 HDDs
  • Airflow Optimized
  • *Improved Thermal Management:
  • - Open Case front for improved airflow
  • - Separate Cooling Chambers
  • Large honeycomb mesh panels
  • Vent on side panels to cool VGAs
  • *Supports up to 10 fans:
  • - Comes with front, top, rear, HDD fans
  • Advanced Control Panel
  • *Fan Speed Control with LED indicators:
  • Innovative 4 Channel Fan Controller- LED Fan Speed Indicators
  • *Rich I/O:
  • USB 3.0 x 2
  • USB 2.0 x 4
  • e-SATA x 1
  • Audio In and Out
ad designs
AD Designs

AD 1

AD 2

microsite preview
Microsite Preview

*2012/01/03 goes alive: http://www.coolermaster.com/microsite/cosmos_ii

testimonials
Testimonials

“…I'm blown away by it…I give it a 5 star quality built and 5 star on the killer looks!”

Paul Tan, Philippines - member of the Million Dollar PC

“…without a doubt the best case I have ever seen bar none.”

Coolmeister, UK - international renowned modder

“This case absolutely kills all competition.”

Wolverine, Sweden – World Renowned Case Engraver

testimonials1
Testimonials

“…takes full advantages of four years’ worth of improvements in chassis tech.”

Selected as the case for Maximum PC’s Dream Machine 2011

“Bulid without compromise”

Kier, The Netherlands – Runner-up of Cooler Master’s 2011 Case Mod Contest

“The case looks poised to take flight any second.”

Boddaker, USA – Creator of the coveted Tron Case Mod