When was the last timeheld a newspaper? What was the answer to the question five years ago?
Why Use It? degree of transparency to demystify policies or positionsrapid responsego to the conversation, don’t wait for it to come to youidentify trends before they take offlisten to customersincrease return on investment for cross marketing outreach productsrespond to originating community without media filterprovide transparency repackage message for various audiences vast distribution system for content answer what they want to know
FEMA YouTube Sitehttp://www.youtube.com/user/fema?blend=1&ob=4
Social Media FEMA On Twitter • Facebook.com/fema (11,946 fans) • Twitter (femainfocus): National 12,319 • Femaregion3 409 • Femaregion4 1664 • Femaregion5 1475 • Femaregion6 674 • Femaregion7 806 • Femaregion8 1084 • Femaregion9 1158
Social Media FEMA Mobile Site m.fema.gov
FEMA Leading Way With Federal, State and Local Partners Tennessee Floods Kentucky Emergency Response Preparedness Campaign Administration Youtube Twitter updates Situational awareness Blogger Roundtable Twitter Media Conference Disaster –specific Widgets / RSS Data
The Way Forward Work with partners (NGO / State / Local) Working with Regions to train on tools and integrate in plans Working with Directorates to develop and provide voice to employees Continue to identify new trends And developments in social media Working with OCC and IT security to ensure safe and legal use