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Engage & Retain: Building AFCEA Membership in Our Geo-Market

Establish a strategy to convert target audience into AFCEA members and ensure their long-term commitment in our region. Activities include member sign-up program, sponsorship for new recruits, marketing outreach, and recognition initiatives.

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Engage & Retain: Building AFCEA Membership in Our Geo-Market

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  1. Description: create an environment where our target audience turns into AFCEA members and are then retained for the length of their service in our geo-market. • Major Activities: • Create a sign-up a member program • Have sponsors for new recruits • Support capture in the Chapter Newsletter • Participate in socials • Develop marketing material for Industry and Armed Forces outreach • Supporting Chapter Objectives(s): • Retain at least 90% of our current chapter members who remain in our geographic area as AFCEA members in good standing. • Recognize activities, awards, and volunteers of members to promote member cohesiveness. • Focus our recruitment on key target audiences such as new Young AFCEANs and Enlisted members. Membership: Recruiting and Retention • What Help is Needed from AFCEA International? • A membership roster by organization • Recruiting and retention statistics Director of Membership: Lynne Mills Recruiting and Retention Lead: Name

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