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Improving Membership Building Rotary

Improving Membership Building Rotary. Learn Objectives. Establishing realistic membership goals for the upcoming Rotary year. Understand the important elements in that affect membership development. Develop strategies for membership recruitment, retention, and education. NEW CLUBS.

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Improving Membership Building Rotary

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  1. Improving Membership Building Rotary

  2. Learn Objectives • Establishing realistic membership goals for the upcoming Rotary year. • Understand the important elements in that affect membership development. • Develop strategies for membership recruitment, retention, and education.

  3. NEW CLUBS RETENTION RECRUITMENT Membership Growth and Development

  4. Presidential Citation 2007-08 Membership Goals: • Net increase of one member • Attend district membership seminar • Provide Quarterly Guest Day • Invite TRF &RI Alumni to join • Recognize Sponsors of new Rotarians • Encourage Diversity • Sponsor a New Rotary Club--NEW GENERATIONS • Analysis of community • Retention • Report monthly – RI website President Wilf Wilkinson

  5. Expanding Need for Humanitarian Service

  6. Greater Need for Program Participation

  7. Increasing Need for Financial Support of The Rotary Foundation

  8. You Can Create Exciting Programs and Sustain and Grow Membership ImplementSuccessfulServiceProjects Support The RotaryFoundation Develop Club Leaders for Beyond Club Level Club Leadership Plan Four Avenues of Service

  9. Club Board of Directors Club Administration Club Public Relations Membership Service Projects The Rotary Foundation Assistant Governors Public Relations Committee Membership Development Committee District Programs Committees The Rotary Foundation Committee District support of the Club Leadership Plan Club Leadership Plan

  10. NEW MEMBERS

  11. Gender of Club Members WORLDWIDE CANADA & USA GREATER VANCOUVER

  12. Vocations of Rotarians Financial BCIT Study

  13. 63 % age 50 + Member Age – Canada & USA

  14. AGE RACE GENDER CLASSIFICATIONS Is the membership in your club diverse? Rotary Club Membership

  15. Diversity in Recruiting • Youth Programs, Interact, Rotaract, RYLA • GSE Teams, Ambassadorial Scholars, GUTS • Ethnic Media • Service Projects in the target community • Rotarians from target cultural group • Multi-Language RI Literature and Web Sites • Citizenship Days

  16. What Works? • Give time to membership every week • Select passionate club membership chair • Meaningful service projects • Personal Benefits (WIFM) • Seek new classifications & demographics • Publicize service projects & Rotary • Club membership goal that challenges • Appealing club meetings • Club-In-A-Club www.clubinaclub.com • Teams .

  17. 5. Instill 6. Involve 7. Instruct 4. Induct 3. Invite 2. Inform 1. Identify Recruitment & Retention Action Steps

  18. Membership Committee

  19. Membership Committee • Resource for helping to achieve club membership goals • Develops and implements a plan for recruiting and retaining club members

  20. Retention…

  21. Membership growth has two equally important elements Bring in Quality Members Stop The Leaks! - - - - - - Reduce the loss of members

  22. Loss of members who have been in Rotary fewer than 3 years 42% of lost members had less than three years of membership 20% 18% 20% 10+ years <1 year 14% 1-2 years 5-10 years 18% 2-3 years 3-5 years 10% 20%

  23. Why do we lose members? • Cost & Time vs. Value • Closed Minds - Attitude • Lack of Leadership • Bored • Animosity and Conflict • Health Problems

  24. A New Member Needs • a friend • an assignment • nourishment

  25. Membership Education • Prospective member education • New member orientation and education • Continuing education for all members • Club Training Chair

  26. NEW CLUBS

  27. Rotary Meets Today New Clubs • Alternate Meeting Times • Afternoon “No Meal” Club • Communities without Clubs • New Club in a Community • Diversity – Cultural

  28. Barriers to New Clubs Resistance from existing club(s): • Fear of competition for fund raising • Fear of membership loss • Loss of community status • Claims of not enough classifications • Resistance to change

  29. Thank You! Rotarians

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