5 Effective Tips to Ace the SEO of your eCommerce Website

1. 5 Effective Tips to Ace the SEO of your eCommerce Website Has it been a while that you have launched your first ecommerce website? That’s great, but before you breathe a sigh of relief, you should know that this is just the start of your online journey. With the ecommerce market getting so competitive each day, you should make additional efforts to leave your competitors in the dust. Can’t figure out what may help? eCommerce SEO is a lucrative strategy that can turn your business around. As 44% of people search Google before shopping online, you never know if your target customers fall into this category (backlinko.com). Unless you make your website visible and discoverable online, how can you expect your customers to find you? So, whether you want to implement or audit your eCommerce SEO, the needful has to be done now! In this blog, we promise you no magic tricks, but some effective tips that show results when implemented the right way.

2. Keywords research– How may one build a house if its foundation is fragile? Similarly, as the foundation of your ecommerce SEO strategy, the keyword research has to be spot-on and high-yielding for delivering long-term results. Now, how should you go about it? Firstly, go for those keywords that share relevance with the products you sell. There is no point in selecting high traffic keywords if they don’t fit your product category. Next are the perfect choice and combination of keywords. The experts in SEO services target keywords with decent search volume, commercial or transactional intent, and that are comparatively easier to rank for. Apart from searching manually, use SEO analytical tools to conduct the keyword research. Additionally, we would suggest you browse the product categories on Amazon. Being the most popular ecommerce website worldwide, Amazon is a repository of highly-valuable keywords. Feel free to incorporate the search terms you find here to enrich your SEO. We have made it easier for you. Here is an extensive outline on the types of keywords. Take a look to get some inspiration. Website Architecture –With so many pages to organise and arrange, the ecommerce website architecture becomes a bit tricky to handle. However, no matter what the odds, you will have to get it right for the SEO strategy to work and show the right results. So, here’s how you should approach it. Keep the architecture simple such that the users can navigate the website easily. To help them find what they need, arrange the categories right below the home page. Following the pattern, the subcategories should go below the category pages, and relevant products are to be just under each subcategory. Remember, Google finds it easy to index and rank your ecommerce website pages when you keep the architecture plain and simple. Not to speak of the superior user experience that this architecture can deliver! As it is scalable, this pattern will make it easy for you to add or remove products quickly. We suggest you engage both SEO and web development services to make this plan work. On-page SEO –Now it’s time to optimise your ecommerce pages with the important search terms or keywords. Starting from the title tags and descriptions tags to product and category content – you will need to add

3. conversion-boosting keywords all over. Don’t forget to use modifiers like “Cheap”, “Buy”, and “Deals” that will attract the potential buyers to your website. Given the vast number of pages, optimising product and category content for an ecommerce website is daunting but essential. Start with writing in-depth product descriptions and optimising them with relevant keywords. However, avoid keyword stuffing at all cost. The job simply doesn’t end here. If your website is to rank, make sure the URL for each page is clear, keyword-rich, and within 50 characters. Additionally, you will have to ensure fast loading speed and mobile responsive design to achieve high SEO ranking for your ecommerce website. Count on the combined expertise of an SEO professional and web developer who can take care of these technicalities. Content Marketing – According to a study, 79% of B2C marketers believe content marketing helps create brand awareness and 67% of them opine that content boosts customer trust and loyalty (searchenginejournal.com). Focus on creating informative and useful blogs that can answer the queries of your customers effectively. Rest assured that writing informative blogs without any selling intent can help you win the audience trust. Apart from website blogs, you should diversify the reach of your content by posting them on several third-party sites. Doing all these can establish the authority of your online store and improve the sales performance of your ecommerce business. The visual content in ecommerce is of terrific importance, but it does not give you the leeway to look away from long articles and blogs. With these contents, you can create a long-term brand identity and expect loyal customer following. Link Building –Whether it’s a business website or an ecommerce site, link building remains an important SEO tactic across web platforms. With guest blogging, you can incorporate high-quality authoritative links in your content, get backlinks, and enhance engagement with the readers. In fact, adding internal links in your blogs can take the visitors to the commercial web pages and thus encourage them to indulge in online purchase from your website. Since you have already taken care of internal link building while planning the website structure, focus on external link creation for this segment.

4. One great way of building quality backlinks to your website is by sharing your product sample with influential bloggers and get valuable reviews & links from them in return. Further, using analytical tools, you can also research competitor links and identify & fix broken links. Is it all getting too technical for you? In that case, do not hesitate to engage services from a top SEO agency India. Here are some effective link building tips for you. Closing Thoughts Ecommerce SEO is not something that you can execute or audit waving a magic wand. Before diving into it, you should know that this process is going to take time and patience. But once you get it right, you can reap long-term benefits in the form of high organic ranking, continued website traffic, improved conversions, and customer loyalty. Now that you have read this blog, we are sure that you find this task less intimidating than before. So, take actions and achieve all your business goals. Until next time, we wish you the best! Resource: http://webguruinfosystems.website2.me/blog/5-effective-tips-to-ace-the-seo-of-your- ecommerce-website ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: