According to MozCast\'s SERP Feature History, Google Images are now shown to be 32.4 percent of search results. Do you know if you have optimized your website images, they can appear in Google Image Search Results? Here are 5 Image Optimization Tips for SEO:
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Useimageswhicharerelatedtoyourcontent.Avoidusingstock images always as many other websites might be using the same stockimages.Trytoaddyourbrandtouchintheimagesyouuse.
Always write the image name in plain descriptive English. For example,fortheaboveimageuse"MotoG5sPlusLunarGrey"as thenameofMotoG5sPlusphone.
Alt Tags are used as alternate texts which are displayed if the imagesfailtoload.AlwaysuseyourkeywordasAlttextwhichis besttodescribetheimage.Alttagholdsgreatsignificancewhenit comestooptimizingyourimagesasperSEO.
According to KissMetrics, “Captions under images are read on average300%morethanthebodycopyitself”.Captionstellusers aboutyourimagesandhelpthemtogetbetterinsights.
The most common image formats are JPEG, PNG, GIF, and a new format WebP. Use the correct image format as per your image type.Forexample,forphotos,useJPEGandforlogosorcharts,you should use PNG imageformat.