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FRAMEWORK FOR UN COHERENCE, EFFECTIVENESS AND RELEVANCE AT COUNTRY LEVEL

Framework and Toolkit for UN Coherence, Effectiveness and Relevance at Country Level: Step 8 – Communicate about change. FRAMEWORK FOR UN COHERENCE, EFFECTIVENESS AND RELEVANCE AT COUNTRY LEVEL. 1. 2. 3. 4. 5. 6. Plan organis-ation changes. Plan implement-ation. Determine strategy.

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FRAMEWORK FOR UN COHERENCE, EFFECTIVENESS AND RELEVANCE AT COUNTRY LEVEL

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  1. Framework and Toolkit for UN Coherence, Effectiveness and Relevance at Country Level:Step 8 – Communicate about change

  2. FRAMEWORK FOR UN COHERENCE, EFFECTIVENESS AND RELEVANCE AT COUNTRY LEVEL 1 2 3 4 5 6 Plan organis-ation changes Plan implement-ation Determine strategy Implement Initiate & mobilize Prioritize and set outcomes Increased coherence, effectiveness and relevance 7 Monitor and evaluate 8 Communicate about change 9 Coordinate change & ongoing implementation Communicate internally and externally with, and track changing attitudes of, key stakeholders

  3. STEP 8: COMMUNICATE ABOUT CHANGE: OBJECTIVES • Secure stakeholder buy-in through ongoing communication – i.e., engage, inform and consult internal and external stakeholders at every stage of the process to improve coherence, effectiveness and relevance of the UN system

  4. STEP 8: COMMUNICATE ABOUT CHANGE: MAIN ACTIONS Step • Main actions 8 • Set up inter-agency Communications group [at time of Step 1] • Define communication plan [for each of Steps 1-6] • Communicate to stakeholders [at each step of the process] Communicate about change

  5. STEP 8: COMMUNICATE ABOUT CHANGE: ACTIVITIES & TOOLS (1/2) Set up inter-agency Communications group (at time of Step 1) • Ensure that inter-agency communications group is in place • 2006 UNCG TORs/guidance for UN Communication groups at the country level • Examples of ToR of country communication team Examples (Pilot & Non pilot) Guidance and Templates Main action Sub activities / analyses Define communication plan (for each of Steps 1-6) • Define target audiences • Define level of detail, frequency, methods of communication for each audience • Assess risks for communication strategy • Define communication activities timelines, resources and action owners • Communication plan guidelines • Lessons learned on communication • Examples of communication plans • Example of communication matrix

  6. STEP 8: COMMUNICATE ABOUT CHANGE: ACTIVITIES & TOOLS (2/2) Communicate to stakeholders (at each step of the process) • Communicate to stakeholders at each stage of the change process • Grid showing suggested communication per step and type of stakeholder Examples (Pilot & Non pilot) Guidance and Templates Main action Sub activities / analyses

  7. 2 STEP 8: COMMUNICATE ABOUT CHANGE: ACTIVITY CHECKLIST Main action Checklist • Inter-agency communications group has been established • UNCT has agreed on a coherent communication approach Set up inter-agency communications group (at time of Step 1) • Detailed communications strategies and plans developed at regular intervals (perhaps every 6 months) • Potential risks identified, with contingency plans Define communication plan (for each of Steps 1-6) Communicate to stakeholders (at each step of the process) • Implement communications according to the plan, and reacting to events as appropriate

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