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Understanding Web Analytics: Gathering, Measuring, and Reporting Data Trends

Web analytics is the process of gathering, measuring, evaluating, and reporting web data to inform decisions. It plays a crucial role in understanding user behavior, device usage, and geographic distribution. By analyzing metrics such as screen resolutions, browsers, and new versus returning visitors, businesses can optimize their online presence. Tools like Google Analytics provide valuable insights into traffic sources and user engagement, ultimately aiding in the development of effective marketing strategies and content delivery.

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Understanding Web Analytics: Gathering, Measuring, and Reporting Data Trends

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  1. BasicWeb AnalyticsIntro JT Pedersen jt@jtpedersen.net

  2. What Are Analytics? Gathering Measuring Evaluating Reporting of…Stuff Why Care? The ability to make Informed Decisions Photo credit: Jason Antony http://www.sxc.hu/profile/vancanjay

  3. What Kinds of Stuff? Screen Resolutions Browsers Countries

  4. What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles

  5. What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles Dead Articles Sources Keywords

  6. Google Analytics Quick Introduction

  7. Google Analytics Google-provided script after account creation

  8. Google Analytics Dashboard

  9. Google Analytics Traffic Sources

  10. Google Analytics Geographic Origin

  11. Google Analytics Geographic Origin

  12. Google Analytics Breakdown Visitors New/Return Browser Used Connectivity

  13. Google Analytics Mobile Users Similar general stats… 84% longer visit

  14. WordPress.com Stats Free Plug-In, Easily Employed

  15. WordPress.com Stats

  16. WordPress.com Stats Traffic definitely reflects your own activity. Strong content delivery rewarded by viewers Stumble, even a bit, and the impact’s immediate

  17. WordPress.com Stats

  18. WordPress.com Stats

  19. Real World Examples Project Hosting Sites Direct Mail Landing Pages (Campaign Tracking) Blog acceptance Popular ArticlesOr, never do again… Activity Sources (Li, FB, etc.) Product Development Platform Support eCommerce Conversions

  20. Questions… JT Pedersen jt@jtpedersen.net www.jtpedersen.net @jtpedersen

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