Inbound marketing targets customers through online platforms such as blogs, social media and search engines and is intended to create content that shows up in these places in order to drive organic traffic to a company's website.n
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Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.
In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.
Shape a brand preference and influence future purchases.
Generate social media shares and inbound links.
Put customers in the driver’s seat.
Help fuel search engine optimization efforts.
Increase brand awareness.
Enable customers to engage with your brand at their point of need, 24/7.
Generate qualified leads for less money (when compared with traditional marketing).
If you are someone who just hate or even hesitate to sale, then go ahead and read the blog post: Inbound Marketing – Perfect For People Who Hate Selling.