Inbound marketing targets customers through online platforms such as blogs, social media and search engines and is intended to create content that shows up in these places in order to drive organic traffic to a company's website. n
Inbound marketing is a strategy that utilizes many forms of pull marketing – content
marketing, blogs, events, SEO, social media and more – to create brand awareness
and attract new business.
In contrast to outbound marketing, where marketers attempt to find customers,
inbound marketing earns the attention of customers and makes the company easy to
Why You Need Inbound Marketing To Survive?
Inbound marketing offers numerous benefits. When utilized effectively, it can:
Shape a brand preference and influence future purchases.
Generate social media shares and inbound links.
Put customers in the driver’s seat.
Help fuel search engine optimization efforts.
Increase brand awareness.
Enable customers to engage with your brand at their point of need, 24/7.
Generate qualified leads for less money (when compared with traditional
Most successful inbound marketing campaigns incorporate all or parts of the
Search engine optimization is an integral part of effective inbound marketing. Using
effective keyword analysis, well-structured site design and other SEO “best
practices” to launch your company to the top of search results will ensure that your
content is being seen by the right audience and bring in the right leads.
By far the most common form of inbound marketing, blogging can play a powerful
role in driving traffic and nurturing leads.
With 67% of online adults using social media to share information, you can’t afford
to neglect widely popular online communities such as Facebook, Twitter, and
Live Events and Webinars
Take inbound marketing to the next level with online webinars and live events.
And there’s much more: Videos, whitepapers, eBooks, enewsletters, public speaking.
Any opportunity to share valuable content is an opportunity to practice inbound
If you are someone who just hate or even hesitate to sale, then go ahead and read the
blog post: Inbound Marketing – Perfect For People Who Hate Selling.