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Inbound marketing targets customers through online platforms such as blogs, social media and search engines and is intended to create content that shows up in these places in order to drive organic traffic to a company's website. n

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Inbound Marketing


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inbound marketing

Inbound Marketing

Inbound marketing is a strategy that utilizes many forms of pull marketing – content

marketing, blogs, events, SEO, social media and more – to create brand awareness

and attract new business.

In contrast to outbound marketing, where marketers attempt to find customers,

inbound marketing earns the attention of customers and makes the company easy to

be found.

Why You Need Inbound Marketing To Survive?

Inbound marketing offers numerous benefits. When utilized effectively, it can:

Shape a brand preference and influence future purchases.

Generate social media shares and inbound links.

Put customers in the driver’s seat.

Help fuel search engine optimization efforts.

Increase brand awareness.

Enable customers to engage with your brand at their point of need, 24/7.

Generate qualified leads for less money (when compared with traditional

marketing).

types of inbound marketing

Types of Inbound Marketing

Most successful inbound marketing campaigns incorporate all or parts of the

following elements:

SEO

Search engine optimization is an integral part of effective inbound marketing. Using

effective keyword analysis, well-structured site design and other SEO “best

practices” to launch your company to the top of search results will ensure that your

content is being seen by the right audience and bring in the right leads.

Blogging

By far the most common form of inbound marketing, blogging can play a powerful

role in driving traffic and nurturing leads.

Social Media

With 67% of online adults using social media to share information, you can’t afford

to neglect widely popular online communities such as Facebook, Twitter, and

Pinterest.

Live Events and Webinars

Take inbound marketing to the next level with online webinars and live events.

And there’s much more: Videos, whitepapers, eBooks, enewsletters, public speaking.

Any opportunity to share valuable content is an opportunity to practice inbound

marketing.

If you are someone who just hate or even hesitate to sale, then go ahead and read the

blog post: Inbound Marketing – Perfect For People Who Hate Selling.