Product Creator Jumpstart Workshop

1. Product Creator Jumpstart Workshop Session One: Product Creation Mindset and Process

2. Why product creation? • Owning your own product is an asset, once it’s yours it stays yours unless you decide to sell it! • Gives you more control over your business by not being as dependant on others • Full control over your own sales funnel • Find affiliates so you don’t have to worry about traffic • You can become a better affiliate by promoting “good” products to your customers who most like and trust you • Can sell in different platforms and create true residual income

3. Why product creation? (cont…) • Gives you the freedom you’re looking for once the work is done • Can be outsourced so you don’t even have to do the work • You are not dependent on anyone but yourself and your customers of course, but even some customer service can be outsourced as you grow your business • But best of all, you can create REAL value and help solve common problems that people are facing! • And the list goes on!

4. Some other popular models • Affiliate Marketing • Providing any kind of services (copy writing, SEO, content writing, graphics, site setup, solo ads or whatever…). • Being a broker or a middle-man • But everything takes work and learning a skill, but almost every skill can be turned into a product!

5. Getting in the right mindset!

6. First, lets think back for a moment… • Do you remember what got you here? • All the crazy stuff you’ve tried to make money online? • Most of us probably did a Google search on “how to make money online” or “how to get rich” or something like that in a moment we were all sick and tired of something… • What was that something that drove you to do the search?

7. What got us to this point? • And just for kicks - do you remember what you found? • And if it solved your problem??? • Yeah right… • But It’s important to think about it to remember how it feels to be someone with a problem you want solved and how you want to be treated! • And It’s really important to hold onto the reason you were driven to search, because for most people that find a way to accomplish their dreams of making money online, were driven day after day by that same reason…

8. So What Are We Now? • Are we all just Internet Marketers? • What does that even mean? • Are you a scammy guy that just wants to trick people into your sales funnel and hope to drain their wallets? • Or are you someone who wants to build a legit sustainable business and provide real value or services to others?

9. Stop Focusing on Learning a Trick to Make Money Online! • Focus instead on learning the necessary skills • Just as you did as a kid in school • Just as you did when you went to college • Just as you did when you learned your trade • Just like you did when you got your first job • Only then, you were forced to learn those skills whether you wanted them or not!

10. Focus on the Things That Will Help You Succeed! • Take the time to learn to create a product or focus on how to write sales copy and appeal to your audience or whatever… • Pick something and go for it! • Do you really think this stuff is much harder than things you’ve already been forced to learn in life? • The difference is before you were forced to learn or you got fired, or got a bad grade or something… • Now if you don’t learn, you stay stagnant and never accomplish your goals or separate yourself from the rest.

11. So What to Do? • I want to get you started on the right track • Be the student until you’ve mastered the skill • Or until you’re ready to become the teacher • Once you’ve learned it, you can use it or you can teach it and either way you are providing value and that’s how you can make money! • Think of it like anything else in life, a student will always eventually become a teacher unless they are no longer interested in the trade.

12. What Skills Should I Hone? • I know you’ve probably heard this, but really stop and think about what you like and what you’re good at. • Here’s some examples: • If you’re a writer, you may want to focus on writing sales copy or articles or blog posts if you want to provide a service. • Or you can learn how to write copy, develop a method and create a product to teach others that want to be able to write their own copy but have no clue how to.

13. What Skills Should I Hone? (Cont…) • If you’re artistic you may like to create graphics for people as a service, package them and sell them, or create a how-to product for people that want to learn how. • If you’re technical, you may like setting up websites or creating videos or providing a service setting up sites for other people. • If you have good social skills you may end up being great at doing webinars or coaching in a niche you’re passionate about and that would really launch your business fast!

14. What Skills Should I Hone? (Cont…) • If you can’t figure out what you can do right away, then just think of it like going back to school for an education and you may have to dabble a bit to figure out your “niche”, what it is you like. • There is so much out there you can learn and I know that can be what’s intimidating, but just relax a little bit and let it come to you. • Don’t focus so much on what other’s are doing except for to get ideas of what you like and what you don’t. What is working, what is not.

15. Circling Back to Product Creation • If you like learning, can handle a bit of researching and compiling information, you will make a great product creator. • However, a great way to your reframe your thinking about product creation if you’re hesitant is that it’s essentially like a school project. • But this time if you do it well, you’re going to get paid and paid well!  That is your motivation. • And the more you do it, the easier it gets to repeat! • And basically it’s a valuable skill you will carry with you for the rest of your life so it’s very worth while to invest a little time to learn…just like you are!

16. Circling Back to Product Creation (Cont…) • Don’t worry you don’t have to be an expert to find and provide a solution to a problem. • And you don’t have to be super original either • Think back to school and college. • Teachers teach all the time from provided material and sometimes have NO practical experience. • They just learn and understand the information and find a way to relate it to others

17. So no matter what the niche is there is a basic formula to product creation that everyone can and likely has already done at least once in their life.

18. Finding a Problem to Solve • If we are talking product creation in general • Identify the biggest problem your niche faces • And then find some of the smaller problems they face as well • You will need this information for the product itself AND to be able to sell it • Focus on putting yourself in the shoes of the prospect and imagine what they are thinking and what is driving them to look for a particular solution to their problem. • Think of that as your ammunition because with out it, your gun is worthless, it wont fire. You NEED this information as part of your arsenal…

19. Become Your Customer First • Too many people try to work from the top down. • Go to the places your prospect may go…replicate their efforts and do some Google searches they might do, spend a few minutes looking around. Go to the sites, forums, yahoo answers pages and see what information you come up with. • Find the common questions and hunt down that answer. • Once you have the information, you’ve at least identified what kind of bullets your gun needs.

20. Locating the Solution • If you can find the answer to a common yet difficult problem you’re in great shape! • Don’t be afraid to look in books, magazines, • Also, pay close attention to what you’re competition is doing to see how they are providing their solutions. Get on their list or whatever to see how they approach it and what you can improve. • Try to figure out how to make your product unique or a better way of presenting the information

21. Locating the Solution • Be resourceful! • If you can’t find an answer to something then Google where to find the answer to xyz…approach from different angles. • Checkout: http://www.siteofinterest.com/list-of-question-and-answer-websites/ • Or Google “good question and answer websites” and look around or post questions

22. Keep an Eye Out For Affiliates! • Also look for indirect competition that can become potential affiliates. • Ex. If you are creating a product to help improve your golf swing, a site focused on selling clubs and equipment could be a great affiliate and could have a monster list. • Pay attention to sites that may have lists to promote to!

23. Finding a Way to Present the Information • Once you’ve located the answer to the biggest, most painful problem your niche faces and some of the smaller ones as well • Next determine the best way to present this information • Depending on the information, you may need to choose one format or the other or a combination of video, E-book, audio etc.

24. Tips for Compiling Info • If you’re not a born researcher and paper writer – here’s what I do…(for putting together an e-book) • I generally create some kind of a dump file where I will take chunks of interesting information and enter or paste it into it along with the source URL or book or whatever that I found it in • If I don’t already have an idea how I will organize the information, I then go to Amazon or hunt around for some PLR (private label rights) product to see if I can find a TOC I can use as a guideline.

25. Tips for Organizing Info • I also like to use mind-maps (Freemind) to get started figuring out how I will structure the information. Very useful aid, I highly recommend! • Start gathering your information and putting it into your dump file and mind-map. • Read over it and learn it well if the info is not already something you know like the back of your hand. • Make sure your conversant with the information so it’s easier to write about it in your own words!

26. Tips for Presenting Info • And it’s really not much more complicated than that… • If you were in school and your teacher gave you this assignment, do you think you could do it? Of course! Everybody would be! • You can also follow the same guidelines to gather info and put it into presentation format like this and create a presentation video with it (video can have added perceived value). • Or you can do audio of you reading the information… • Basically think of and find the easiest and most effective way to relay your information to your audience. • You should also hire someone from the WF or wherever to create you some product graphics and an eBook cover etc.

27. Homework • If you’ve never created a product before, get going on one even if you have no clue how you will market or sell it. • The point is to have you go through the process of it so you can learn how it’s done and gain the confidence you can do it. • Just the process alone will give you more perspective and ideas so it’s a valuable exercise!

28. Homework Options • Start setting up your first site. (I recommend with Optimize Press or some other similar theme). • Download a trial of Camtasia and start to practice making how-to training videos of what you are doing to setup your site or take some other product you bought and break it down and do your own videos re-teaching the same techniques. (Can do screen recording or slides like this). • You may or may not be able to do anything with your site but the experience and insight you will get from that exercise is valuable!

29. Homework Options (Cont…) • If you don’t want to setup a site or make videos, then go ahead and start digging for and compiling information for an eBook on whatever you want! • The point is, to get started on something, because even if you have no idea how you can sell your eBook to the niche market you choose, you could possibly sell it as PLR, or create a product on the skills you learned creating your product. • Everything you learn how to do is a marketable skill and can be turned into a product and sold to people who don’t yet know how to do it.

30. Conclusion • Once you have created a product you are farther along than you were before and ahead of many people. • Going through the motions of teaching information to people will help solidify your own knowledge and fill in any gaps because you will naturally hunt for any information you don’t have.