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The New Gamer PowerPoint Presentation
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The New Gamer

The New Gamer

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The New Gamer

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Presentation Transcript

  1. The New Gamer Closing Gaps in Our Industry Michael D. Gallagher President and CEO Entertainment Software Association 2008 D.I.C.E Summit Las Vegas, NV February 7

  2. The New Gamer Closing Gaps in Our Industry

  3. You’ve Played the Video Game, Now Buy the Car Video Games Help Kids Get Fit and Have Fun A Producer of Movies to Try Hand at Games Quadriplegic Takes Video Games to Next Level Granny Got Game In the List of Top-Selling Games, Clear Evidence of a Sea Change By Seth Schiesel Game Industry Growth By Mike Musgrove By Jason Gertzen By Amy Chozick By Amy L. Edwards By Robert Levine By Mark Houser Industry Successes • Video game industry has become mainstream

  4. Industry Successes • Economic prosperity has followed: • In 2003-04 and 2005-06, exceeded GDP share by more than 4:1 • From 2003-06, more than doubled the U.S. economy’s real growth rate • During 2007, recorded $9.5 billion in game sales

  5. Industry Successes Opening Sales Revenue Millions of Dollars

  6. Gamer Transformation • Expanded beyond traditional base • “Typical” gamer no longer exists

  7. Gamer Transformation • Gaming population now includes: • Senior citizens • Emergency responders • Business executives • Hospital patients • Military veterans

  8. Gamer Transformation • Recent statistics convey the change: • Average gamer is 33 years old • People older than 50 represent 24% of gamers • Women represent 38% of gamers • Half of American parents game with their children

  9. Build A New Tomorrow • Expand what we do • Tell our story • Support our interests

  10. Expand What We Do • Remember our base

  11. Expand What We Do • Welcome new gamers

  12. Expand What We Do • Embrace active game play

  13. Expand What We Do • Foster entertainment relationships

  14. Expand What We Do • Broaden Uses of games

  15. Tell Our Story • Expand marketing

  16. Change What We Say • Engage parents

  17. Support Our Interests • Advance our policies • Stop unfair taxes • Growth incentives • Defend IP rights • First Amendment protections

  18. Support Our Interests • Join the Video Game Voters Network http://www.videogamevoters.org/

  19. Support Our Interests • Encourage young game developers

  20. The New Gamer Closing Gaps in Our Industry Thank You