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The UK Female gamer and Massively Multiplayer Games

The UK Female gamer and Massively Multiplayer Games. Aleks Krotoski University of Surrey, UK. The UK Female Gamer 2 nd most dedicated player in Europe 8.8 hours per week “interstitial”. The Female Gamer 30-35 years old Dedicated or hardcore PSX Devil May Cry Cautious investor.

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The UK Female gamer and Massively Multiplayer Games

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  1. The UK Female gamer and Massively Multiplayer Games Aleks Krotoski University of Surrey, UK

  2. The UK Female Gamer • 2nd most dedicated player in Europe • 8.8 hours per week • “interstitial” The Female Gamer • 30-35 years old • Dedicated or hardcore • PSX • Devil May Cry • Cautious investor

  3. “Boys will introduce you, boys will show you how, boys will control the console. Boys’ tastes will dominate until you develop your own. Boys will judge your performance. Boys will be your most frequent source of competition. Boys will misbehave when you beat them.” p. 59, The ELSPA GameVision Autumn 2003 Report

  4. Leisure constraints • Time • Self-representation • Self-expression

  5. Games Girls Likefrom the ELSPA GameVision Autumn 2003 Report • Devil May Cry* • Ratchet & Clank • Zelda • Final Fantasy* • Colin McRae Rally • Resident Evil • Bust a Move • FIFA* • The Sims • Tekken *also in boys’ top ten

  6. A good story Rich Characterisation Choice Freedom to be anyone No Goal Fascism Personalised approaches New & unexpected challenges Pick-up and play Simplistic interface Immersion Emotional Investment Identification with Characters Good atmosphere Well-balanced pace Complex puzzles Community Familiarity What do Women Want?

  7. What they are The Women who populate them Why they work

  8. The Women Fantasy-based games: 12-20%* The Sims Online: 60%** 30-35 years old* Relationship* 70% play with male partner* New mums (*Yee, 2002a, 2002b; **Lewis, 2004)

  9. What they are The Women who populate them Why they work

  10. Women and the UK Games Industry: Presence, Representations and Effects Aleks Krotoski University of Surrey, UK

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