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Communicating European achievements in space Europe in space: Who we are & how we work. ECSITE Preconference Workshop 30 May 2012. 1.- Who we are. THE EUROPEAN SPACE AGENCY.

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communicating european achievements in space europe in space who we are how we work

Communicating European achievements in spaceEurope in space:Who we are & how we work

ECSITE Preconference Workshop

30 May 2012

slide2

1.- Who we are

THE EUROPEAN SPACE AGENCY

purpose of esa
“To provide for and promote, for exclusively peaceful purposes, cooperation among European states in space research and technology and their space applications.”PURPOSE OF ESA

Article 2 of ESA Convention

slide4
ESA has 19 Member States: 17 states of the EU (AT, BE, CZ, DE, DK, ES, FI, FR, IT, GR, IE, LU, NL, PT, RO, SE, UK) plus Norway and Switzerland.

Eight other EU states have Cooperation Agreements with ESA: Estonia, Slovenia, Poland, Hungary, Cyprus, Latvia, Lithuania and the Slovak Republic. Bulgaria and Malta are negotiating Cooperation Agreements.

Canada takes part in some programmes under a Cooperation Agreement.

19 MEMBER STATES AND GROWING

slide5
Space science

Human spaceflight

Exploration

Earth observation

Launchers

ACTIVITIES

ESA is one of the few space agencies in the world to

combine responsibility in nearlyall areas of space activity.

  • Navigation
  • Telecommunications
  • Technology
  • Operations
slide6

BIRTH OF COMMERCIAL OPERATORS

ESA’s ‘catalyst’ role

ESA is responsible for R&D of space projects. On completion of qualification, they are handed to outside entities for production and exploitation. Most of these entities emanated from ESA.

Meteorology: Eumetsat

Launch services: Arianespace

Telecomms: Eutelsat and Inmarsat

slide7

ESA BUDGET FOR 2012

CA: 0.6%, 18.7 M€

2900.1 M€ (72.2%)

867.7 M€ (21.6%)

5.8 M€ (0.1%)

246.5 M€ (6.1%)

4020.1 M€ (100%)

Income from Member States and Canada

Income from EU

Income from European Cooperating States (ECSA)

Other income

Total

UK: 8.3%, 240.0 M€

CH: 3.6%, 105.6 M€

RO: 0.3%

7.6 M€

SE: 2.2%, 65.3 M€

Income from EU, European

Cooperating States (ECSA)

and Other: 27.8%, 1120 M€

ES: 6.3%, 184.0 M€

PT: 0.5%, 15.8 M€

NO: 2.2%, 63.1 M€

NL: 2.1%, 60.3 M€

AT: 1.8%, 52.2 M€

LU: 0.5%, 15.0 M€

2012 income from Member States and Canada

2900.1 M€

BE: 5.9%, 169.8 M€

IT: 12.1%, 350.5 M€

CZ: 0.4%, 11.5 M€

IE: 0.5%, 15.6 M€

DK: 1.0%, 27.8 M€

FI: 0.7%, 19.4 M€

GR: 0.3%, 8.6 M€

FR: 24.8%, 718.8 M€

DE: 25.9%, 750.5 M€

M€: Million Euro

slide8

Budget 2012

4020.1 M€

ESA 2012 BUDGET BY DOMAIN

M€: Million Euro

*includes Third Party Activities

Launchers

14.4%, 578.0 M€

Human Spaceflight* 10.3%, 413.3 M€

Telecom & Integrated Applications*

8.2%, 330.0 M€

Earth Observation*

21.4%, 861.4 M€

Navigation*

17.9%, 720.7 M€

Robotic Exploration & Prodex

3.1%, 123.0 M€

Technology support*

2.0%, 81.0 M€

Associated with General Budget

4.8%, 190.3 M€

Space Situational Awareness

0.4%, 15.4 M€

Scientific Programme

11.9%, 479.7 M€

European Cooperating

States Agreement(ECSA) 0.1%, 5.8 M€

Basic Activities

5.5%, 221.5 M€

slide11

HUYGENS

First landing on a world in the outer Solar System

In 2005, ESA’s Huygens probe made the most distant landing ever, on Titan, the largest moon of Saturn (about 1427 million km from the Sun).

slide12

TODAY’S SCIENCE MISSIONS (1)

  • XMM-Newton (1999– ) X-ray telescope
  • Cluster (2000– ) four spacecraft studying the solar wind
  • Integral (2002– ) observing objects in gamma and X-rays
  • Hubble (1990– ) orbiting observatory for ultraviolet, visible and infrared astronomy (with NASA)
  • SOHO (1995– ) studying our Sun and its environment (with NASA)
slide13

TODAY’S SCIENCE MISSIONS (2)

Mars Express (2003– ) studying Mars, its

moons and atmosphere from orbit

Rosetta (2004– ) the first long-term

mission to study and land on a comet

Venus Express (2005– ) studying Venus

and its atmosphere from orbit

Herschel (2009– ) far-infrared and

submillimetre wavelength observatory

Planck (2009– ) studying relic radiation

from the Big Bang

slide14
Gaia (2013) – mapping a thousand million stars in our galaxy

LISA Pathfinder (2014) – testing technologies for gravity wave detection

BepiColombo (2014) – a satellite duo exploring Mercury (with JAXA)

Solar Orbiter (2017) – studying the Sun from close range

James Webb Space Telescope (2018) – studying the very distant Universe (with NASA/CSA)

Juice (mission to Jupiter and its Moons Europa, Ganymede & Callisto (2022)

Exomars (astrobiology exploration of Mars (2016-2018)

UPCOMING MISSIONS

slide16
The ISS unites USA, Russia, Japan, Canada and Europe in one of the largest partnerships in the history of science.

Europe’s two key contributions are the Columbus laboratory and the Automated Transfer Vehicle (ATV).

Europe has also provided almost 50% of the pressurised part of the ISS, including Cupola, Node-2 and Node-3.

INTERNATIONAL SPACE STATION (ISS)

slide17
The first ESA astronauts were selected in 1978: Ulf Merbold (DE), Wubbo Ockels (NL) and Claude Nicollier (CH). The European Astronaut Corps was formed in 1998, uniting astronauts of several Member States, including Michel Tognini (FR), Jean-Pierre Haigneré (FR), Umberto Guidoni (IT), Maurizio Cheli (IT), Claudie Haigneré (FR) and Gerhard Thiele (DE).

EUROPEANS IN SPACE

slide18

FLIGHT-EXPERIENCED ASTRONAUTS

Currently active or on other ESA assignments: Christer Fuglesang (SE), Reinhold Ewald (DE), Jean-François Clervoy (FR), Pedro Duque (ES), Léopold Eyharts (FR), Hans Schlegel (DE), Thomas Reiter (DE), Frank De Winne (BE), Paolo Nespoli (IT), Roberto Vittori (IT) and André Kuipers (NL)

slide19

TRAINING FOR FLIGHTS

Based at the European Astronaut Centre (EAC), in Cologne, Germany: Luca Parmitano (IT) and Alexander Gerst (DE) are assigned to ISS expeditions in 2013 and 2014 respectively. Samantha Cristoforetti (IT), Thomas Pesquet (FR), Andreas Mogensen (DK) and Timothy Peake (UK) are waiting for assignment to future missions.

slide21
Meteosat (1977– ) ESA has been dedicated to observing Earth from space ever since the launch of its first meteorological mission.

ERS-1 (1991–2000)and ERS-2 (1995–2011) providing a wealth of invaluable data about Earth, its climate and changing environment.

Envisat (2002–2012 ) the largest satellite ever built to monitor the environment, Earth’s surface, atmosphere, oceans and ice caps.

PIONEERS IN EARTH OBSERVATION

slide22

EARTH EXPLORERS

Part of ESA’s ‘Living Planet’ Programme, these missions address critical and specific issues raised by the science community, while demonstrating the latest observing techniques.

  • GOCE (2009– ) studying Earth’s gravity field
  • SMOS (2009– ) studying Earth’s water cycle
  • CryoSat-2 (2010– ) studying Earth’s ice cover
  • Swarm (2012)three satellites studying Earth’s magnetic field
  • ADM-Aeolus (2013)studying the atmosphere
  • EarthCARE(2015) an ESA/JAXA mission to study Earth’s clouds, aerosols and radiation
slide23

METEOROLOGICAL MISSIONS

‘Living Planet’ also includes the next generation of missions dedicated to weather and climate.

Meteosat Third Generation – taking over from Meteosat 11 in 2018, the last of four Meteosat Second Generation (MSG) satellites. MSG and MTG are joint projects between ESA and Eumetsat.

MetOp is a series of three satellites to monitor climate and improve weather forecasting, the space segment of Eumetsat's Polar System (EPS).

MetOp-A (2006– ) Europe’s first polar-orbiting satellite dedicated to operational meteorology. MetOp-B planned for 2012.

slide24
A joint ESA/European Commission initiative, Global Monitoring for the Environment and Security (GMES) is the response to Europe's need for geo-spatial information services. It will provide autonomous and independent access to information for policy-makers, particularly for environment and security issues.

ESA is implementing the space component: developing the Sentinel satellite series, its ground segment and coordinating data access.

OBSERVING OUR PLANET FOR A SAFER WORLD

slide26
1968 – Europe started to develop communications satellites. The Orbital Test Satellite (OTS) was launched 10 years later. OTS, and its follow-up ECS, was used for more than 13 years by ESA and Eutelsat.

Olympus (1989–93) an experimental satellite, at the time of launch it was the largest civilian telecommunications satellite in the world.

Artemis (2001– ) this multi-purpose telecommunications and technology demonstration satellite introduced a new range of telecommunication services to the world.

A PIONEER IN TELECOMS

slide27

PARTNERSHIP ARTES PROGRAMMES

Hylas-1 (2010– ) the ‘Highly Adaptable Satellite’ project with Avanti, to provide broadband internet services to remote areas across Europe.

Small GEO –general-purpose small geostationary satellite platform, with subsequent mission in 2012 (with Hispasat). Will strengthen position of European industry in commercial medium-sized telecoms platform market.

Alphabus – multipurpose platform exploited by European industry to build future high-power communication satellites. Its first mission, Alphasat, is due for launch in 2013 (in partnership with Inmarsat).

EDRS, IRIS, IAP,…

slide29

GALILEO: SATELLITE NAVIGATION

Putting Europe at the forefront of this strategically and economically important sector, Galileo will provide a highly accurate, guaranteed global positioning service under civilian control. The full Galileo system will consist of 30 satellites and the associated ground infrastructure. Galileo is a joint initiative between ESA and the European Union.

GIOVE-A (2005– ) first Galileo test satellite

GIOVE-B (2008– ) validated the technologies

Galileo IOV (2011/12) In-orbit Validation satellites (2+2 satellites)

FOC – Full Operational Capability; opening initial services (Open Service, Search & Rescue, Public Regulated Service), 18 satellites, from 2015 onwards.

slide31
The launchers developed by ESA guarantee European access to space. Their development is an example of how space challenges European industry and provides precious expertise.

Ariane is one of the most successful launcher series in the world, now complemented by Vega and Soyuz, launched from Europe’s Spaceport in French Guiana.

THE EUROPEAN LAUNCHER FAMILY

slide32

2.- How do we work

ESA COMMUNICATIONS

esa communications
ESA COMMUNICATIONS

Main purpose:

To give the widest and clearest message as to why Member States should invest in space

To inspire next generations

Principal target groups: Decision-Makers & General Public

Rationale: Tosteer political decision-making towards a positive outcome for ESA’s space programmes it is important to build-up the support of the general public

ESA shall communicate with the public of 19 European countries, in partnership with national stakeholders

ESA UNCLASSIFIED – For Official Use

find the principal target group
Find the principal target group

The influence chain

ESA Comm.

man on the street

young educated

Decision-makers

ESA lobbying

Supportive, not active

Adjunctive, interested

Positive and active

2012 the context
2012: THE CONTEXT
  • Build further on the message that investing in space is investing in future, in innovation, strategic independence, knowledge, inspiration, creating added value for the economy, fostering competitiveness.
  • Better connect with the general public (and maintain contact over time) :
    • Essential for a sector like space, with lead timesmuch longer than those governing the political agendas
    • Requires the effort of all and an enhanced cooperation with entities in direct contact with the public (Partnership)
    • A difficult and challenging task

ESA UNCLASSIFIED – For Official Use

slide37

MEDIA RELATIONS

Editorial impact (average per year) : > 35 million readers (press only)

Equivalent advertising value : >10 million €

esa television
ESA TELEVISION
  • Live coverage & broadcasting of ESA satellite launches and astronaut missions
  • Broadcasting Up-to-date information and stories for TVs(VNR & TV Exchanges) via EBS (Europe by Satellite) & EBU (Eurovision)
  • A video archive with an on-line catalogue, including preview & order service
  • Support to broadcasters visiting ESA sites and attending events
  • Support to TV producers on space-related documentaries
  • One “Space” magazine (8 minutes) on EuroNews per month, each retransmitted 21 times in seven languages

Some figures:

 A cumulated rating of more than 2 billion television viewers of ESA TV programmes

 Images of Launch of Herschel/Planck: > 400 million viewers

 Images of Goce & SMOS launches: ~ 200 million viewers each

slide39

ESA web portal: The European reference in Space

www.esa.int

  • Some figures:
  • 3.5 million external visitors recorded at the time of the descent of Huygens on Titan in January 2005
  •  1 million readers per month (average)
a shortcut to esa s treasure trove
A shortcut to ESA’s treasure trove
  • An easy access to the multi-media material and content available at the ESA web portal

ESA UNCLASSIFIED – For Official Use

slide41

Exhibitions… for the Space Community & the general public

  • At major international air and space shows in Europe
  • At specialised conferences within the space sector
publications
PUBLICATIONS

8500 copies distributed each time

Available for viewing also online

  • Mission dedicated brochures
  • Special projects
  • 3100 copies distributed each time
  • Available for viewing also online
  • Corporate brochures
web 2 0 some esa channels
Web 2.0.- SOME ESA CHANNELS

> 2,000,000 views

> 1 Million ESA Vodcasts downloaded in 2007

esa on twitter 400 000 followers
ESA ON TWITTER (>400,000 followers)

ESA UNCLASSIFIED – For Official Use

slide46

ESA PLANETARIUM SHOW: CONNECTING WITH THE PUBLIC

Touching the Edge of the Universe, has to date been

distributed to 70 planetariums in 24 countries in 7 languages (EN, DE, FR, ES, NL, RU, PL)

Well over 100,000 visitors per year

http://www.planetariumshow.eu

ESA UNCLASSIFIED – For Official Use

slide47

LAUNCHES AND OTHER EVENTS

(in cooperation with national actors)

ESA UNCLASSIFIED – For Official Use

slide48

LAUNCHES AND OTHER EVENTS

(in cooperation with national actors)

ESA UNCLASSIFIED – For Official Use

slide49

LAUNCHES AND OTHER EVENTS

(in cooperation with national actors)

ESA UNCLASSIFIED – For Official Use

corporate events international exhibitions 2011
CORPORATE EVENTS & INTERNATIONAL EXHIBITIONS 2011

49th Paris Airshow, Le Bourget, France

4th annual Conference on European Space Policy ,

“A Space Policy for Society and Citizens”, European Parliament, Brussels, Belgium

ESA UNCLASSIFIED – For Official Use

slide51

CORPORATE EVENTS & INTERNATIONAL EXHIBITIONS 2011

50th anniversary of COPUOS, United Nations Committee of the Peaceful Uses of Outer Space and 50th anniversary of the first human spaceflight

3rd International Conference on Exploration, Lucca, Italy

ESA UNCLASSIFIED – For Official Use

exhibitions for the public providing support to national actors
EXHIBITIONS FOR THE PUBLIC(Providing support to national actors)

ESA UNCLASSIFIED – For Official Use

thank you very much

THANK YOU VERY MUCH!

Fernando Doblas

Head Communication Department

ESA

ESA UNCLASSIFIED – For Official Use