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Industrializer's Perspective by Burcu Bıçakçı Ersoy

Bridging the gap between lab and marketplace, the iFour Model offers insights into industrialization qualifications, change management, stress, motivation, and risk management, and business development. Discover how to navigate the challenges of commercializing innovation successfully.

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Industrializer's Perspective by Burcu Bıçakçı Ersoy

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  1. iFourModel: Industrializer Perspective Burcu Bıçakçı Ersoy Egon Zehnder Management Consultant

  2. iFourKomponentleri ve Endüstrileştirici • Türleri: • Bireyler • Start-up Yöneticileri • Şirket Yöneticileri Invention Industrializer Investment iFour Office Incubator

  3. IndustrializationQualifications • Bridging the gap between the «lab» and the marketplace requires the researchers, entrepreneurs, investors and stakeholders to dive into a new world of challenges • Regulatory compliance • Product commercial feasibility • Market readiness /acceptance of the product • Funding to meet demand • Market potential assessment • Human resources and skills • Can the entrepreneur/researcher compete with the incumbent or is it an option to sell the technology (IP) to established businesses?

  4. Change Management • Change to • Commercial mindset from research and academic mindset • Results orientation from process orientation • A business ecosystem (vendors, partners, contractors) from an expert network and proof of concepts • Team work built on competencies from team work built on functional skills • IP protection strategy • Plan and get ready for boring administrative details (setting up a legal entity, prove compliance, tax, corp comm...)

  5. Stress, Motivation and Risk Management • Shareholders management • Stakeholders management • Investor relations • Receivables risk management • Cash management • Communication risks • Social, political and financial risks • Human resources management • Competition • Vendors • Supply chain risks

  6. Bussiness Development & Market Integration • Ventures with no experience in business ecosystem might be surprised to find out that industrialization is a totally different world • Go to market strategy development • Supply chain planning • Business alliances and partnerships • Organizational readiness • Common Derailers • Underestimation of marketing budget • An organization full of identical skills • Weak governance structure • Weak differentiation in product or marketing message • Wrong use of distribution channels

  7. TEŞEKKÜRLER

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