Unit 11. New Business. 新 企 业. Teaching & Learning Objectives. To enable Ss to talk about “new business ” To familiarize Ss with vocabulary related to economic terms To develop Ss’ listening and reading skills To improve Ss’ skills dealing with numbers
新 企 业
1. A new start-up
2. Existing companies:
1) With their existing products, companies can
2) Companies can also develop new products for
What conditions are important starting new businesses? Choose the three most important from this list.
B. Many economies contain a mix of public and private sector businesses.
Look at the following logos of companies in different areas. Work with your partner and find out which are public sector companies and which are private sector companies?
A. Match the economic terms 1 to 10 to their definitions a) to j).
B. & C.
Complete the economic profile.
B.Listen to the second part of the interview. Which of the following points does Yvonne say are important?
A. The article Success in the shadow of Etna describes a major new industry which has developed in Sicily. What do you think it is?
B. Read the first two paragraphs and answer the questions.
1. Which industry is the article about?
2. Who is Pasquale Pistorio?
Sicilian chairman of ST Microelectronics.
3. How big is his company?
Europe's largest microelectronics group and
the sixth largest in the world.
C. Read the rest of the article and answer the questions.
1. Which other high-tech centre is compared to Etna Valley? How
are the two places similar?
Silicon Valley—both places have a good university
which works with local business, encouraging research.
2. Who provided incentives to invest in Catania?
The EU, the Italian government and local organisations.
3. Why are high-tech companies keen to set up businesses in
The large number of highly-educated, unemployed
young people, government and EU incentives.
Find words in the article with the meanings on the right.
b) Unemployment: 1,258,000/ 1,800,000
b) Sales increase: 80%/ 18%
b) Workforce reduction: 15,000/ 5,000
b) Economic growth: 2.8%/ 1.8%
A new business was opening ... and one of the owner’s friends wanted to send him flowers for the occasion. They arrived at the new business site and the owner read the card,.... “Rest in Peace.” The owner was angry and called the florist to complain. After he had told the florist of the obvious mistake and how angry he was, the florist replied, “Sir, I’m really sorry for the mistake, but rather than getting angry, you should imagine this: somewhere, there is a funeral taking place today, and they have flowers with a note saying, ... ‘Congratulations on your new location!’”